Digital Marketing Specialist

OZ Marketing - Print & Main; Layton (UT); Vor Ort; USD 48.000 - 64.000; Vollzeit

Benefits dieser Stelle

401k Retirement Plan

Health Insurance

Dental Insurance

Life Insurance

Disability Benefits

Paid Time Off

Zusammenfassung

Young Automotive Group seeks a Digital Marketing Specialist to drive online performance across SEO, PPC, display advertising, and paid social. The role collaborates with creative and content teams to develop ads, optimize landing pages, and report on campaign effectiveness.

You will manage campaigns, analyze data, and implement improvements to maximize ROI across channels in a fast-paced environment. Ideal candidates have 1+ years in digital marketing, proficiency with Google Ads, Meta Ads

Qualifikationen

• 1+ years in digital marketing with hands-on experience in SEO, PPC, display, and paid social.
• Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and SEMrush.
• Ability to analyze data and optimize campaigns for ROI.
• Strong communication and collaboration with creative/content teams.

Aufgaben

• SEO: perform keyword research, optimize pages, and track rankings.
• PPC campaigns: manage Google Ads to maximize ROI.
• Display advertising: plan and optimize programmatic and direct buys.
• Paid social: run campaigns on Facebook, Instagram, TikTok and others.
• Analytics & reporting: monitor metrics with GA, Tag Manager, dashboards.
• Provide actionable insights to improve results.
• Collaborate with creative and content teams to improve ad copy and landing pages.
• Budget management: allocate budgets to maximize efficiency.

Kenntnisse

SEO

PPC

Display Ads

Paid Social

Google Ads

Meta Ads Manager

Google Analytics

SEMrush

A/B Testing

Conversion Rate

Data Analysis

Collaboration

Tools

Google Ads

Meta Ads Manager

Google Analytics

SEMrush

Jobbeschreibung

The Young Automotive Group is Growing Again!

Oz Marketing is a dynamic and growing marketing agency dedicated to helping businesses thrive in the digital age. We specialize in providing innovative marketing solutions to clients across a variety of industries. Our team is passionate about creativity, data-driven results, and leveraging the latest technologies to achieve success. Our team is seeking a Digital Marketing Specialist to join our growing team. In this role, you’ll help drive online performance by managing and optimizing campaigns across various digital channels, including paid search, display advertising, paid social media, and SEO.

We are a large organization that still operates with a family-owned, people-first culture, offering real career growth and long-termopportunities. Full-time employees enjoy excellent benefits, employee pricing, and family discounts across all Young Automotive Group products.

We’ve been recognized as a "Top Workplace" and "Best Company to Work For" in Utah and Idaho for several years and counting-and we’re just getting started.

Benefits:

• 401k Retirement Plan
• Health Insurance
• Dental Insurance
• Life Insurance
• Disability Benefits
• Paid Time Off (Up to 3 weeks per year)

Responsibilities:

• Search Engine Optimization (SEO): Conduct keyword research, on-page and off-page optimization, and monitor organic performance to improve rankings and drive traffic
• Paid Search Campaigns: Manage and optimize PPC campaigns on platforms such as Google Ads to maximize ROI
• Display Advertising: Plan, execute, and analyze programmatic and direct display campaigns, ensuring creative alignment and audience targeting
• Paid Social Media: Develop and manage paid social campaigns on platforms like Facebook, Instagram, TikTok, and others to engage and convert target audiences
• Analytics & Reporting: Monitor performance metrics across all channels using tools like Google Analytics Tag Manager and platform-specific dashboards
• Provide actionable insights to improve results
• Collaboration: Work with creative and content teams to develop effective ad creative landing pages and copy to support campaigns
• Budget Management: Effectively allocate and manage budgets to maximize campaign efficiency

Qualifications:

• Able to work full-time on-site in Layton, UT
• Experience: 1+ years in digital marketing with hands-on experience in SEO, PPC, display, and paid social
• Technical Skills: Proficiency with Google Ads, Meta Ads Manager, Google Analytics, SEMrush, or similar tools. Experience with A/B testing and conversion rate optimization is a plus
• Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions
• Creativity: A flair for creating compelling ad copy visuals and strategies that resonate with diverse audiences
• Communication Skills: Excellent written and verbal communication skills for collaboration with internal teams and external partners
• Organization: Strong project management skills and the ability to juggle multiple campaigns simultaneously

Young Automotive Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.