Automotive Social Media Manager

APCO Holdings; Burlington (NC); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Excellent benefits

Job summary

APCO Holdings in Burlington, NC seeks a Social Media Manager to spearhead digital marketing efforts across SEM, SEO, and paid social campaigns. You will create engaging content, manage multiple platforms, and drive online visibility for automotive-focused initiatives.

The role emphasizes fresh ideas, a creative mindset, and a willingness to learn, with training provided where needed to grow skills and content production capabilities.

Qualifications

• Proven digital marketing experience, preferably in automotive industry.
• Knowledge of SEM, SEO and social media strategies.
• Proficiency with marketing tools like Google Ads, Google Analytics, Facebook Ads Manager.

Responsibilities

• Develop and implement digital marketing strategies to enhance online presence and visibility.
• Plan and execute paid social media campaigns across platforms (Facebook, Instagram, X).
• Monitor and analyze performance metrics, providing regular reports and insights to the team.
• Collaborate with internal teams to align marketing with business objectives.
• Stay up to date with trends in digital marketing and automotive industry developments.
• Meet project deadlines and deliver high-quality work consistently.
• Contribute ideas and collaborate with colleagues to achieve goals.
• Utilize creativity to develop engaging marketing content and campaigns.

Skills

Digital marketing

SEM

SEO

Paid social

Analytics

Team collaboration

Education

Digital marketing: 1 year

Social media marketing: 1 year

Tools

Google Ads

Google Analytics

Facebook Ads Manager

Job description

Burlington, United States | Posted on 09/15/2026

As a Social Media Manager, you will play a crucial role in driving our businessforward into the future of auto sales. We are seeking an individual with freshideas, a creative mindset, and a passion for digital marketing. Your primaryresponsibilities will include managing various aspects of digital marketingsuch as Search Engine Marketing (SEM), Search Engine Optimization (SEO), PaidSocial, and other digital marketing initiatives.

If you areworried that you do not have enough experience, We cantrain you if we feel like you are a good fit and willing to learn, with a heavyfocus on content creation and implementation.

Responsibilities:

• Develop andimplement digital marketing strategies to enhance the online presence andvisibility.


• Plan andexecute paid social media campaigns across platforms like Facebook, Instagram,and X.


• Monitor andanalyze digital marketing performance metrics, providing regular reports andinsights to the team.


• Collaboratewith internal teams to ensure marketing efforts align with overallbusinessobjectives.


• Stayupto date with the latest trends and best practices in digital marketing andautomotive industry developments.


• Meet projectdeadlines and deliver high-quality work consistently.


• Workeffectively in a team environment, contributing ideas and collaborating withcolleagues to achieve common goals.


• Utilizecreativity and innovation to develop engaging digital marketing content andcampaigns.

Requirements

• Provenexperience in digital marketing, preferably in the automotive industry.


• Knowledge ofSEM, SEO, and social media marketing strategies and best practices.


• Proficiencyinusing digital marketing tools and platforms such as Google Ads, GoogleAnalytics, Facebook Ads Manager is a bonus.


• Ability tomeet deadlines and manage multiple projects simultaneously.


• Excellentteamwork and communication skills, with the ability to collaborate effectivelywith cross-functional teams.


• Creativemindset with a passion for exploringnew ideas and approaches to digitalmarketing.

Educationand Experience:

• Digitalmarketing: 1 year (Preferred)


• Social media marketing: 1 year


• Compensationis based on experience.


• We offerexcellent benefits.

Our company maintains a strong policy of equalemployment opportunity for all associates. We hire, train, promote andcompensate associates on the basis of personal and professional competence andpotential for advancement without regard for race, color, religion, sex,national origin, age, marital status, disability or citizenship, as well asother classifications protected by applicable federal, state or local laws.