DIGITAL MARKETING SPECIALIST

State of Franklin Healthcare Associates; Johnson City (TN); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Life Insurance

Accidental Death and Dismemberment

Long Term Disability

401(k) Company Contributions

Medical Insurance

Dental Insurance

Vision Insurance

Tuition Assistance

Employee Stock Ownership Plan

Job summary

State of Franklin Healthcare Associates is seeking a digital marketing professional to drive go-to-market programs across digital channels from its Johnson City, TN offices. The role requires creating content, analyzing performance, and optimizing campaigns to improve traffic and conversions.

The ideal candidate holds a bachelor’s degree in marketing or communications with at least 3 years in digital marketing; healthcare experience is strongly preferred.

Qualifications

• Bachelor’s degree in marketing, communications, or other appropriate field of study.
• A minimum of 3+ years of progressive, proven experience in digital marketing roles.
• Experience in healthcare is strongly preferred.

Responsibilities

• Execute go-to-market digital programs.
• Develop content for all digital channels.
• Digital performance reporting and analysis on aggregate data.
• Utilize Google AdWords campaigns, search engine optimization, and other resources to increase traffic and improve conversion rates.

Skills

Digital marketing

Healthcare industry knowledge

Education

Bachelor’s degree in marketing or communications

Tools

Google AdWords

SEO

Job description

WHO WE ARE:State of Franklin Healthcare Associates is a physician-led and team-member owned multi-specialty care group headquartered in Johnson City, TN with locations in the upper East Tennessee & Southwest Virginia region. Our mission is to improve the health and well-being of our patients and our team members.PRIMARY RESPONSIBILITIES:Execute go-to-market digital programsDevelop content for all digital channelsDigital performance reporting and analysis on aggregate dataUtilize Google AdWords campaigns, search engine optimization, and other resources to increase traffic and improve conversion ratesCreate systems to measure key process indicators (KPI)Maintain knowledge of healthcare industryMaintain strict confidentialityFollow organizational policies and proceduresREQUIREMENTS:Bachelor’s degree in marketing, communications, or other appropriate field of studyEXPERIENCE:A minimum of 3+ years of progressive, proven experience in digital marketing roles. Experience in healthcare is strongly preferred.WHAT WE OFFER:State of Franklin Healthcare provides a comprehensive and competitive total compensation package designed to meet the needs of our full-time team members to include:Company Provided Life and Accidental Death and Dismemberment InsuranceCompany Provided Long Term Disability InsuranceEmployee Stock Ownership Plan401(k) Company ContributionsVoluntary options for Medical, Dental, Vision, and additional Life Insurance.Company match in Health Savings Account Plans (restrictions apply)Vacation, Personal, Sick and Holiday Time OffAn array of team member perks and discountsTuition Assistance ProgramsAnd more!