DIGITAL MARKETING SPECIALIST

State Of Franklin Healthcare Group; Johnson City (TN); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Life and AD&D Insurance

Long Term Disability Insurance

Employee Stock Ownership Plan

401(k) Company Contributions

Medical, Dental, Vision and LifeIns.

Health Savings Account (HSA) match

Paid time off

Job summary

State of Franklin Healthcare Associates in Johnson City, TN seeks a digital marketing professional to drive go-to-market programs and create compelling content across digital channels.

The role requires 3+ years in digital marketing, with healthcare experience preferred, and a Bachelor’s degree in marketing/communications or related field.

Qualifications

• A minimum of 3+ years of progressive, proven experience in digital marketing roles.
• Experience in healthcare is strongly preferred.
• Bachelor’s degree in marketing or related field is required.

Responsibilities

• Execute go-to-market digital programs.
• Develop content for all digital channels.
• Digital performance reporting and analysis on aggregate data.
• Utilize Google AdWords campaigns, search engine optimization, and other resources to increase traffic and improve conversion rates.
• Create systems to measure key process indicators (KPI).
• Maintain knowledge of healthcare industry.
• Maintain strict confidentiality.
• Follow organizational policies and procedures.

Skills

Digital marketing

Content creation

Data analysis

KPI measurement

Education

Bachelor’s degree in marketing/communications

Tools

Google Ads

SEO

Job description

Job Details

Job Location: 21783 MARKETING - JOHNSON CITY, TN 37615, Position Type: Full Time, Job Category: Clerical

WHO WE ARE

State of Franklin Healthcare Associates is a physician-led and team-member owned multi-specialty care group headquartered in Johnson City, TN with locations in the upper East Tennessee & Southwest Virginia region. Our mission is to improve the health and well-being of our patients and our team members.

PRIMARY RESPONSIBILITIES

• Execute go-to-market digital programs
• Develop content for all digital channels
• Digital performance reporting and analysis on aggregate data
• Utilize Google AdWords campaigns, search engine optimization, and other resources to increase traffic and improve conversion rates
• Create systems to measure key process indicators (KPI)
• Maintain knowledge of healthcare industry
• Maintain strict confidentiality
• Follow organizational policies and procedures

REQUIREMENTS

• Bachelor’s degree in marketing, communications, or other appropriate field of study

EXPERIENCE

A minimum of 3+ years of progressive, proven experience in digital marketing roles. Experience in healthcare is strongly preferred.

WHAT WE OFFER

• Company Provided Life and Accidental Death and Dismemberment Insurance
• Company Provided Long Term Disability Insurance
• Employee Stock Ownership Plan
• 401(k) Company Contributions
• Voluntary options for Medical, Dental, Vision, and additional Life Insurance.
• Company match in Health Savings Account Plans(restrictions apply)
• Vacation, Personal, Sick and Holiday Time Off
• An array of team member perks and discounts
• Tuition Assistance Programs
• And more!