Digital Marketing Specialist - (Days) FT Hybrid

Adena Health System; Chillicothe (OH); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Job summary

Adena Health System is seeking a Digital Marketing Specialist for a full-time, hybrid role in Chillicothe. The position focuses on developing paid and organic digital marketing strategies to grow brand awareness and patient acquisition across Adena’s digital properties.

Under the Director of Digital Strategy, you’ll manage paid search (Google Ads, Facebook Ads), display, paid social, SEO, and AI-optimization.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years of hands-on digital marketing experience.
• Experience with paid search, SEO, and analytics.

Responsibilities

• Develop and execute paid and organic digital marketing campaigns.
• Manage Google Ads, Facebook Ads, and other channels to drive traffic and leads.
• Oversee SEO and AI-optimization strategies for website content.
• Coordinate tagging and reporting using Piwik Pro for accurate campaign results.

Skills

Digital marketing

SEO

Analytics

Paid media

Education

Bachelor's Degree

Marketing or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

Job Description Digital Marketing Specialist - (Days) FT Hybrid

Mission Statement: “Called to serve our communities”.

Guiding Principle: “Let all that you do be done in love”.

Vision: To be the region's most trusted partner in healthcare.

Values: Compassion, Excellence, Integrity, and Trust.

Position Highlights

• Position: Digital Marketing Specialist
• Salary: Based on Experience
• Work Life Balance: Full-Time - Hybrid (3 days Work from Home, 2 days in Office)
• Location/Department: Chillicothe
• Reports to: Director of Digital Strategy

At Adena Health, professional roles shape the systems, strategy, and operational excellence that support patient care across Southern Ohio. These positions are a great fit for leaders and specialists who value purpose-driven work and community impact.

Why Adena?

• Community-centered decision making
• Leadership visibility and cross-functional collaboration
• Competitive compensation and benefits
• Growth-focused culture
• Opportunity to influence real healthcare outcomes

Does Adena offer growth opportunities?

Growth at Adena isn’t one-size-fits-all. It’s built through relationships, mentorship, and opportunity.

Caregivers are encouraged to explore career paths that fit their strengths and interests through:

• Emerging leader and leadership development programs
• Tuition assistance and education support
• Skill-building and lateral career opportunities
• Visibility with leaders who recognize potential early

What You’ll Do

Under the direction of the Director of Digital Strategy, develop and execute paid and organic digital marketing strategies to generate traffic to Adena's digital properties. Provide inventive and intelligent perspective and implementation of a variety of digital marketing tactics including managing paid search strategy (Google Ads, Facebook Ads), digital display (Google Display Network) and paid social media marketing (Facebook Ads, Instagram Ads) to support marketing strategies focused on growing brand awareness and patient generation. This role will also manage the SEO and AI-optimization strategies for all website pages and online content, will aid in the management of the Adena Health website, and will oversee Adena's provider listings and reputation tools. The Digital Marketing Specialist will execute site tagging and ad tracking via Piwik Pro to ensure accurate results for all digital campaign reporting.

Minimum Qualifications

Required Educational Degree: Bachelor’s Degree

Major/Area of Concentration: Marketing or related field

Preferred Education

Required Certifications, Credentials and Licenses:

Preferred Certifications, Credentials and Licenses: Certification in Google Ads and Google Analytics

Required Experience

3-5 years of hands-on experience managing paid and/or organic digital channels with a focus on lead generation. 3-5 years of experiencing making website updates in an enterprise CMS. Strong working knowledge of SEM, Paid Social, Google Tag Manager and Google Analytics best practices. Analytical skills and a desire to drive continuous improvements in results.

Preferred Experience

Prior hospital or healthcare experience a plus

Why Caregivers Stay?

• Reliable compensation
• Strong healthcare coverage options
• 3.5% retirement match with automatic annual increase
• PTO that grows with tenure
• Visible leadership impact within a regional health system

Adena Health System is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, or status as a qualified individual with disability or any other protected class