Digital Marketing Specialist

Sports Endeavors; Hillsborough (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Sports Endeavors is seeking a Digital Marketing professional to join our Digital Experience team in Hillsborough, NC. You will help promote theSOCCER.COM, WorldSoccerShop, and 431 Sports brands across Google, Meta, and connected TV, driving traffic and revenue growth.

The ideal candidate has 2–4+ years in digital marketing or ecommerce with a blend of creative and analytical thinking. You will craft campaigns, analyze results, and collaborate with internal teams to deliver exceptional customer

Qualifications

• Experience working with digital marketing and advertising platforms.
• Organizational and planning skills to handle multiple, ongoing projects.
• Ability to gather information from a variety of sources.
• Highly collaborative.
• Excellent communication skills.
• Strong, energetic character able to positively communicate strategic ideas and adapt to changing requirements effectively.
• Comfortable and efficient working cross-functionally and with both internal and external marketing teams.
• Self-driven with a strong work ethic and 'always deliver on time' attitude.
• Strong attention to detail with a creative mindset.
• Prior ecommerce and/or retail experience preferred.
• Knowledge of finance and accounts payable processes a plus.
• Proficient in Excel and PowerPoint, and analytics platforms.
• Experience working with collaborative software such as ClickUp, Asana, Slack, etc.

Responsibilities

• Support the planning, testing, and execution of merchandising and marketing campaigns across paid search, paid social, programmatic, affiliate and other digital channels.
• Collaborate with Digital Experience, Marketing, Merchandising, and Team Sales to implement campaigns on time and aligned with goals.
• Request and refine advertising copy with Creative and Content teams.
• Conduct pre-launch QA across campaigns to ensure asset and link accuracy.
• Review paid media performance with agency partners to identify improvements and test new strategies.
• Implement customer segmentation using first‑party data to improve paid media performance.
• Participate in meetings to review marketing calendars and priorities.
• Suggest process improvements to paid media performance.
• Coordinate paid social and organic campaigns, manage segmented budgets.
• Research ad trends to ensure top placements and efficient costs.
• Optimize seasonal campaigns and key terms using analytics insights.
• Perform market research around major sporting events and moments.
• Research competitors’ pricing, products, ads, and go‑to‑market strategies; recommend optimizations.
• Monitor project status and budget flighting for digital programs.
• Support affiliate content creators, grassroots events, youth clubs, and other activations.
• Manage digital marketing invoicing in partnership with Finance.
• Assist Digital Experience Team with site merchandising, email marketing, SMS, and other tasks as needed.

Skills

Digital marketing platforms

Planning & organization

Cross-functional collaboration

Communication

Detail-oriented

Creative thinking

Self-driven

Team collaboration

Education

Bachelor's degree in marketing

Tools

Excel

PowerPoint

ClickUp

Asana

Slack

Job description

You are a key member of the Digital Experience team and the Sports Endeavors ecommerce business. In this role you will develop a deep understanding of theSOCCER.COM,WorldSoccerShopand 431 Sports brands and how to effectively promote them efficiently across all digital marketing touchpointssuch as Google, Meta,andconnected TV platforms.You area positive and collaborative team player that’sdedicated tobringing integrated digital marketing campaigns to life in ways that create seamless user experiences that drivesite traffic and overallecommercerevenuegrowth.

The ideal candidate will have 2-4+ years of digital marketingand/or ecommerceexperience withboth acreative and analyticalmindsetthat will help us achieve business objectives through a relentless focus on creating amazing customer experiences acrossallofour digital channels.

Responsibilities

• Support the planning, testing, and execution of merchandising and marketing campaigns including but not limited to product launches, promotions, and brand campaigns in paid search, paid social, programmatic, affiliate and other digital marketing channels
• Strategically work alongside Digital Experience, Marketing, Merchandising, and Team Sales to implement and maintain digital campaigns on time and in alignment with goals and objectives
• Communicate creative needs for digital marketing campaign executions with Digital Experience, Design, and Content teams in a timely manner
• Write and refine advertising copy as needed
• Conduct pre-launch QA across digital campaigns to ensure accuracy and consistency of creative assets, copy, links, tracking, and landing pages prior to activation
• Assist in reviewing paid media performance and campaign results with agency partners to identify areas for improvement and test new strategies
• Implement customer segmentation strategies utilizing first-party data that improve paid media performance
• Participate in regular meetings to review overall marketing calendars and prioritize actions based on deadlines and business goals
• Continuously look for ways to improve processes and overall paid media performance and make recommendations for improvements where necessary
• Coordinate paid social marketing and organic social content and promo efforts, manage segmented budgets to achieve campaign goals
• Research advertising trends on an ongoing basis to ensure our brands are leveraging the latest ad formats and strategies in order to earn top placements and efficient costs across advertising networks
• Optimize seasonal campaigns, research key terms, and continuously seek out ways to improve search and advertising results through digital analytics insights
• Conduct market research to inform campaigns around large sporting events and key moments
• Identify and research competitors’ pricing, products, ads, and overall go-to-market strategies and make recommendations for optimizing our own strategies accordingly
• Monitor project status and budget flighting for digital advertising programs
• Assist in the growth of the affiliate marketing content creator partnership programs, grassroots event marketing opportunities, youth club advertising partnerships and all other digital marketing activations
• Manage the digital marketing invoice verification and approval process in partnership with our Finance Team via our accounts payable systems
• Be ready and willing to support the overall Digital Experience Team by occasionally assisting in site merchandising, new product activations, landing page creation and optimization, email marketing, text messaging (SMS), internal site search optimization, customer ratings and reviews curation, and other related tasks as needed

Qualifications

• Experience working with digital marketing and advertising platforms
• Organizational and planning skills required to handle multiple, ongoing projects
• Ability to gather information from a variety of sources
• Highly collaborative
• Excellent communication skills
• Strong, energetic character able to positively communicate strategic ideas and adapt to changing requirements effectively
• Comfortable and efficient working cross-functionally and with both internal and external marketing teams
• Self-driven with a strong work ethic and "always deliver on time" attitude
• Bachelor’s degree in marketing, communications, business or other related fields
• Strong attention to detail with a creative mindset– and willingness to bring ideas to life
• Prior ecommerce and/or retail experience preferred
• Knowledge of finance and accounts payable processes a plus
• Proficient in Excel and PowerPoint, and analytics platforms
• Experience working with collaborative software such as Clickup, Asana, Slack, etc.

Our staff is made up of former players, parents of players and passionate sports fans. As Sports Endeavors has grown as a company, our core values have remained the same. We are still a family-owned company devoted to providing unrivaled selection and service to all team sport enthusiasts. Sports Endeavors values its employees, its community and its customers. Together we work, play, cheer and succeed. Sports Endeavors shares our success, giving back at both the local and global levels. Sports Endeavors and its employees support Relay for Life, Race for the Cure, United Way and other non-profit organizations and events. Our Passback Program collects used but still usable gear from customers and then distributes it to teams who are not able to afford even the most basic sports equipment. To date, we have collected and redistributed over 1,000,000 pieces of equipment to organizations around the world.