Digital Marketing Specialist

Foreword Companies; Gallatin (TN); On-site; USD 52,000 - 70,000; Full time

Job summary

Foreword Companies is seeking a Digital Marketing Specialist to own lifecycle marketing and community management across brand properties. You will focus on maximizing customer lifetime value and brand loyalty through multi-channel campaigns and content strategy.

The role requires autonomous execution, strong copywriting, and data-driven decision making, with duties spanning email, SMS, social, and event coordination.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, English, or related field.
• Minimum 2 years of full-time digital marketing experience focusing on email lifecycle marketing and community engagement.
• Proven ability to manage multi-channel content calendars and deploy campaigns with minimal oversight.
• Experience with B2B, eCommerce, or corporate environments is preferred.

Responsibilities

• Own the email and SMS lifecycle marketing calendars, including Welcome Series, Abandoned Cart, Post-Purchase, and Win-Backs.
• Monitor public reviews, respond to feedback, and manage brand voice across platforms.
• Publish and optimize organic content across YouTube, Instagram, Facebook, and LinkedIn.
• Track KPIs with GA4 and reporting dashboards; translate insights into content and email strategy.
• Coordinate trade shows and events, handling logistics and promotions.

Skills

Copywriting

Autonomy

Data analysis

Email marketing

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Email marketing platforms

Social media scheduling dashboards

Marketing analytics tools

Job description

Digital Marketing Specialist

Job Summary:

We are seeking an execution-focused, autonomous Digital Marketing Specialist to own our customer lifecycle marketing and community management channels. In this role, you will take the lead on maximizing the lifetime value of the high-volume traffic driven by our large-scale paid media campaigns, focusing entirely on maximizing customer lifetime value and brand loyalty across distinct corporate properties.

Supervisory Responsibilities:

None

Duties and Responsibilities:

Email & SMS Lifecycle Marketing

• Campaign Ownership: Independently strategize, build, copywrite, and deploy the promotional email and SMS marketing calendars for both brand properties.
• Automated Flow Optimization: Design, implement, and continuously A/B test behavior-triggered automated sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Backs) to capture missed revenue.
• Database Management and Segmentation: Maintain healthy customer lists, perform regular list hygiene, and segment subscribers based on purchase history, behavior, and engagement to deliver targeted messaging.

Reputation & Community Management

• Review & Listing Oversight: Actively manage and respond to public customer reviews, feedback, and Q&A across platforms like Google Business Profile, BBB, Trustpilot, and direct site reviews.
• Social & Forum Moderation: Monitor and engage with customer comments, direct messages, and brand mentions across social channels and forums (e.g., Reddit, Quora) to protect brand voice and resolve customer friction.
• Brand Voice & Trust: Ensure all public customer touchpoints uphold brand standards, turning negative interactions into positive outcomes and fostering active, loyal customer communities.
• Forums and Social Listening: Proactively monitor Reddit, Quora, and industry-specific forums to identify relevant customer pain points, join active discussions, and position our brands as authoritative solutions through high-value comment engagement.

Organic Content Distribution & Social Strategy

• Publishing Management: Partner closely with the Creative Content Specialist to schedule, format, and distribute finished assets across YouTube, Instagram, Facebook, and LinkedIn.
• Strategic Copywriting: Craft high-performing social captions, platform descriptions, hooks, and titles tailored to each social platform's best practices.
• Cross-Channel Alignment: Coordinate organic social rollout schedules to seamlessly mirror current website promotions, product launches, and seasonal campaigns.

Data Analysis & KPI Reporting

• Analytics Tracking: Leverage Google Analytics 4 (GA4) and marketing performance dashboards to track, compile, and interpret retention and organic KPIs.
• Insight Delivery: Prepare clean weekly and monthly organic performance reports for senior leadership, translating data trends into actionable content and email strategy adjustments.

Event & Trade Show Coordination (Special Projects)

• Event Execution: Take the tactical lead on our trade shows, managing logistics, booth marketing collateral coordination, vendor timelines, and promotional outreach leading up to and following the event.

Required Skills/Abilities:

• Experience: Miniumum of 2 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
• Technical Tool Proficiency: Hands-on, practical experience utilizing email marketing platforms, social media scheduling dashboards, and marketing analytics tools.
• Advanced Copywriting Skills: Exceptional written communication skills with a proven track record of mastering distinct brand voices and delivering consumer-facing text that requires minimal managerial review.
• Execution Autonomy: Proven ability to work independently with minimal oversight, taking complete ownership of a multi-channel content and deployment calendar.
• Data Literacy: Strong analytical skills; comfortable running A/B tests, generating performance reports, and translating engagement metrics into tactical growth.

Education and Experience:

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, English, or a related field. (Equivalent direct, provable on-the-job corporate experience may be considered in lieu of a degree).
• Professional Experience: Minimum of 2 years of full-time, dedicated digital marketing experience, specifically with managing email lifecycle marketing and community engagement.
• Track Record: Proven success autonomously managing multi-channel content calendars and deploying email marketing campaigns that require minimal managerial oversight.
• Industry Context (Preferred but not required): Prior experience in B2B marketing, manufacturing, or multi-brand eCommerce environments is highly desirable.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Job Classification:

Salary, exempt

Reporting Structure:

Reports to Director of eCommerce