Digital Marketing Specialist

Sports Endeavors, LLC; Hillsborough (NC); On-site; USD 55,000 - 85,000; Full time

Job summary

Sports Endeavors, LLC in Hillsborough, North Carolina is seeking a digital marketing professional to enhance their ecommerce presence. This role will focus on developing integrated marketing campaigns across various platforms to drive customer engagement and revenue growth.

The ideal candidate will have 2-4+ years of ecommerce experience, excellent communication skills, and a collaborative mindset. Responsibilities include coordinating marketing campaigns, monitoring project budgets, and researching advertising trends to optimize strategies.

Qualifications

• 2-4+ years of digital marketing and/or ecommerce experience.
• Experience working with digital marketing and advertising platforms.
• Self-driven with a strong work ethic and a 'always deliver on time' attitude.

Responsibilities

• Support planning and execution of digital marketing campaigns.
• Coordinate efforts for paid social marketing and organic content.
• Monitor project status and budget for digital advertising programs.

Skills

Digital marketing experience

Analytical mindset

Excellent communication skills

Organizational and planning skills

Knowledge of digital marketing platforms

Collaboration skills

Education

Bachelor’s degree in marketing, communications, business or related fields

Tools

Excel

PowerPoint

Analytics platforms

Clickup

Asana

Slack

Job description

You are a key member of the Digital Experience team and the Sports Endeavors ecommerce business. In this role you will develop a deep understanding of theSOCCER.COM,WorldSoccerShopand 431 Sports brands and how to effectively promote them efficiently across all digital marketing touchpointssuch as Google, Meta,andconnected TV platforms.You area positive and collaborative team player that’sdedicated tobringing integrated digital marketing campaigns to life in ways that create seamless user experiences that drivesite traffic and overallecommercerevenuegrowth.

The ideal candidate will have2-4+ years of digital marketingand/or ecommerceexperience withboth acreative and analyticalmindsetthat will help us achieve business objectives through a relentless focus on creating amazing customer experiences acrossallofour digital channels.

Responsibilities

• Support the planning, testing, and execution of merchandising and marketing campaigns including but not limited to product launches, promotions, and brand campaigns in paid search, paid social, programmatic, affiliate and other digital marketing channels
• Strategically work alongside Digital Experience, Marketing, Merchandising, and Team Sales to implement and maintain digital campaigns on time and in alignment with goals and objectives
• Communicate creative needs for digital marketing campaign executions with Digital Experience, Design, and Content teams in a timely manner
• Write and refine advertising copy as needed
• Conduct pre-launch QA across digital campaigns to ensure accuracy and consistency of creative assets, copy, links, tracking, and landing pages prior to activation
• Assist in reviewing paid media performance and campaign results with agency partners to identify areas for improvement and test new strategies
• Implement customer segmentation strategies utilizing first-party data that improve paid media performance
• Participate in regular meetings to review overall marketing calendars and prioritize actions based on deadlines and business goals
• Continuously look for ways to improve processes and overall paid media performance and make recommendations for improvements where necessary
• Coordinate paid social marketing and organic social content and promo efforts, manage segmented budgets to achieve campaign goals
• Research advertising trends on an ongoing basis to ensure our brands are leveraging the latest ad formats and strategies in order to earn top placements and efficient costs across advertising networks
• Optimizeseasonal campaigns,research key terms, and continuously seek out ways to improve search and advertising results throughdigital analytics insights
• Conduct market research to inform campaigns around large sporting eventsand key moments
• Identify andresearch competitors’ pricing,products, ads, and overall go-to-market strategies and make recommendations for optimizing our own strategies accordingly
• Monitor project status and budget flighting for digital advertisingprograms

  Qualifications

  • Experience working with digital marketingand advertising platforms
  • Organizational and planning skills required to handle multiple, ongoing projects
  • Ability to gather information from a variety of sources
  • Highly collaborative
  • Excellent communicationskills
  • Strong, energetic character able to positively communicate strategic ideas and adapt to changing requirements effectively
  • Comfortable and efficient working cross-functionally and with both internal and external marketing teams
  • Self-driven with a strong work ethic and "always deliver on time" attitude
  • Bachelor’s degree in marketing, communications, business or other related fields
  • Strong attention to detail with a creative mindset– and willingness to bring ideas to life
  • Prior ecommerce and/or retail experience preferred
  • Knowledge of finance and accounts payable processes a plus
  • Proficient in Excel and PowerPoint, and analytics platforms
  • Experience working with collaborative software such as Clickup, Asana, Slack, etc.