Digital Marketing Specialist

Roylo Partners; Charlotte (NC); On-site; USD 50,000 - 65,000; Full time

Job summary

Roylo Partners is seeking a Digital Marketing Specialist in Charlotte to drive hands-on digital execution across campaigns, content, social media, email, and website activity. You will partner with the marketing team to analyze performance, identify opportunities, and implement improvements.

The role requires strong communication, organizational skills, and the ability to manage multiple campaigns while maintaining brand consistency across channels.

Qualifications

• Strong understanding of digital marketing channels and customer engagement.
• Excellent written and verbal communication skills.
• Good analytical and research abilities.
• Strong organization and attention to detail.
• Experience with digital platforms and marketing tools.
• Ability to manage multiple campaigns, deadlines, and priorities.
• Comfortable reviewing basic marketing and performance data.
• Ability to work collaboratively with creative and marketing teams.
• A proactive approach to identifying opportunities and improving digital activity.

Responsibilities

• Plan and coordinate digital marketing campaigns across relevant channels.
• Manage day-to-day activity across social media, email, website, and digital platforms.
• Support the creation and organization of digital content and marketing assets.
• Maintain content calendars, campaign schedules, and digital project timelines.
• Monitor campaign performance and prepare regular activity and performance reports.
• Research customer behavior, competitors, market trends, and digital opportunities.
• Coordinate with creative and internal teams to deliver campaign materials.
• Assist with website content updates and digital communications.
• Review audience engagement and campaign data to identify useful insights.
• Support email marketing initiatives and customer-focused digital campaigns.
• Help maintain consistent brand messaging across digital channels.
• Test new approaches and contribute ideas to improve digital engagement.

Skills

Digital marketing

Campaign management

Content marketing

Email marketing

Analytics

Research & insights

Organization

Communication

Team collaboration

Job description

Full-time | Monday-Friday | 8:30am-5:00pm

Turn Digital Activity Into Meaningful Engagement

We're looking for a Digital Marketing Specialist to support and develop digital marketing activity from our Charlotte office.

You'll work across digital campaigns, content, social media, email, website activity, and performance reporting. The role combines hands-on digital execution with research and analysis, helping the wider marketing team understand what is working and where opportunities exist.

Key Responsibilities

• Plan and coordinate digital marketing campaigns across relevant channels
• Manage day-to-day activity across social media, email, website, and digital platforms
• Support the creation and organization of digital content and marketing assets
• Maintain content calendars, campaign schedules, and digital project timelines
• Monitor campaign performance and prepare regular activity and performance reports
• Research customer behavior, competitors, market trends, and digital opportunities
• Coordinate with creative and internal teams to deliver campaign materials
• Assist with website content updates and digital communications
• Review audience engagement and campaign data to identify useful insights
• Support email marketing initiatives and customer-focused digital campaigns
• Help maintain consistent brand messaging across digital channels
• Test new approaches and contribute ideas to improve digital engagement

Qualifications

Previous experience in digital marketing, marketing, communications, social media, content marketing, email marketing, or a related field is preferred.

We're looking for someone with:

• Strong understanding of digital marketing channels and customer engagement
• Excellent written and verbal communication skills
• Good analytical and research abilities
• Strong organization and attention to detail
• Experience working with digital platforms and marketing tools
• Ability to manage multiple campaigns, deadlines, and priorities
• Comfortable reviewing basic marketing and performance data
• Ability to work collaboratively with creative and marketing teams
• A proactive approach to identifying opportunities and improving digital activity

Ready to Build What's Next?

We are an equal opportunity employer and consider qualified applicants in accordance with applicable federal, state, and local laws.