Digital Marketing Specialist

Splash Omnimedia; Columbia (SC); On-site; USD 50,000 - 70,000; Full time

Job summary

Splash Omnimedia in Columbia, SC is seeking a Digital Marketing Specialist to enhance client success within the Complete Marketing Team. The role involves managing and optimizing digital marketing campaigns across platforms like Google Ads and Facebook Ads, and requires a minimum of 1-3 years' experience in digital marketing.

The ideal candidate will possess strong analytical skills, excellent communication abilities, and project management expertise. The position is full-time and based in office, ensuring dynamic collaboration and innovation in digital marketing strategies.

Qualifications

• 1-3 years of experience in digital marketing.
• Experience in local SEO and directory management.
• Demonstrated ability to lead and mentor a team.

Responsibilities

• Build and maintain strong client relationships.
• Oversee and optimize paid search campaigns.
• Create and manage targeted email marketing campaigns.
• Collaborate with Content Specialists for high-quality content.
• Monitor and analyze marketing campaign performance.
• Manage multiple digital marketing projects simultaneously.
• Utilize advanced analytics tools for performance monitoring.
• Identify opportunities for improvement in marketing strategies.

Skills

Strong analytical skills

Excellent communication skills

Proficiency in email marketing

Project management skills

Education

Bachelor’s in Marketing, Business, Communications or related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

GA4

TikTok

Job description

•Please note this is an in‑office position in Lexington, SC

Job Type: Full‑time

The Digital Marketing Specialist plays a crucial role in the Complete Marketing Team (CMT), contributing a wide range of digital marketing skills to enhance client success. This role involves managing and optimizing digital marketing campaigns across various platforms, supporting the CMT Squad Leader in client account management, and ensuring effective local SEO and directory management. The Digital Marketing Specialist is expected to stay updated on the latest trends and technologies in digital marketing, ensuring that all strategies are cutting‑edge and data‑driven.

Key Roles

• Leadership, Management, and Accountability (LMA): Lead and mentor the support team assigned to you within the CMT squad. Manage tasks and projects related to digital marketing, ensuring that all campaigns are executed effectively and meet objectives.
• Assistant Account Management: Support the CMT Squad Leader in managing client accounts by providing insights, preparing reports, and assisting in strategic planning.
• Digital Marketing Specialist: Develop, manage, and optimize digital marketing campaigns, including LinkedIn Ads and other emerging platforms.
• Local SEO and Directory Management: Implement and manage local SEO strategies, ensuring accurate business listings across Google Maps and directories.
• Cross‑Functional Collaborator: Work closely with Content Specialists, Graphic Designers, SEO Specialists, and the CMT Squad Leader to deliver integrated marketing solutions that meet client goals.
• Continuous Learner and Innovator: Stay updated on digital marketing trends, technologies, and best practices, ensuring that all strategies remain competitive and effective.

Responsibilities

• Client Relationship Management: Build and maintain strong client relationships through excellent communication and regular updates. Engage directly with clients to ensure their needs are met and to provide them with insights on campaign performance and strategic recommendations.
• Campaign Management: Oversee the execution and optimization of paid search campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and TikTok. Manage social media advertising strategies to ensure alignment with overall marketing objectives and client goals.
• Email Marketing: Create and manage targeted email marketing campaigns, ensuring they are strategically aligned with the customer journey and designed to drive engagement and conversions. Analyze email campaign performance and make data‑driven adjustments to improve effectiveness.
• Content Integration and Development: Collaborate with Content Specialists to produce high‑quality content that aligns with broader marketing campaigns. Ensure that all content is optimized for search engines and integrated effectively across channels.
• Data Analysis and Reporting: Monitor and analyze the effectiveness of marketing campaigns, using tools like GA4 to extract actionable insights. Regularly report on key performance indicators (KPIs), providing recommendations for improvement based on data.
• Customer Journey Optimization: Analyze and optimize the customer journey, ensuring that all touchpoints are aligned with the client’s overall marketing strategy and contribute to improved customer engagement and conversion rates.
• Project Management: Manage multiple digital marketing projects simultaneously, ensuring all are completed on time, within budget, and to the highest quality standards. Prioritize tasks effectively, especially under tight deadlines, to meet client and team objectives.
• Advanced Analytics and Emerging Platforms: Utilize advanced analytics tools to monitor and report on campaign performance, providing detailed insights that drive strategic decisions. Stay informed about emerging digital marketing platforms and trends, assessing their potential value for clients, and experimenting with new advertising channels.
• Continuous Improvement: Identify opportunities to improve marketing strategies and team performance, ensuring that all tactics are up‑to‑date with industry trends and best practices. Pursue ongoing professional development, including maintaining relevant certifications and expanding knowledge of new marketing tools and technologies.

Essential Qualifications

Experience

• A minimum of 1‑3 years of experience in digital marketing, with a strong focus on managing campaigns across multiple platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and TikTok.
• Proven experience in local SEO and directory management, including optimizing Google Maps listings and maintaining NAP (Name, Address, Phone number) consistency across directories.
• Demonstrated ability to lead and mentor a team, manage multiple projects, and ensure accountability in achieving client objectives.

Skills

• Strong analytical skills with the ability to monitor, analyze, and report on the effectiveness of marketing campaigns using tools like GA4 and other analytics platforms.
• Excellent communication skills, both written and verbal, with the ability to build and maintain strong client relationships and effectively collaborate with cross‑functional teams.
• Proficiency in email marketing, including the creation and management of targeted campaigns and the use of marketing automation tools.
• High level of organization and project management skills, with the ability to prioritize tasks effectively and manage multiple projects simultaneously.

Education Preferences

• Bachelor’s in Marketing, Business, Communications or related field.