Digital Marketing Specialist

TPI Global Solutions; Atlanta (GA); Hybrid; USD 85,000 - 110,000; Full time

Job summary

TPI Global Solutions in Atlanta (Hybrid) seeks a Digital Communications Specialist to drive activation across social media and websites, simplifying operations and enabling strategic work. You will bring expertise in content operations, editorial planning, and cross-functional coordination within a fast-paced North American context.

Responsibilities include managing social channels, publishing workflows, video content, and SEO, while tracking performance analytics to refine content strategies

Qualifications

• Experience driving digital communications and content operations.
• Ability to coordinate editorial calendars across channels and teams.
• Proven, hands-on content publishing and governance experience.

Responsibilities

• Manage social media platforms and website content.
• Create and maintain content calendars and editorial plans.
• Manage corporate and executive leadership social media communications.
• Create engaging content, graphics, short-form videos, and captions.
• Handle content publishing, approvals, and workflows.
• Coordinate with stakeholders and cross-functional teams.
• Support YouTube content, video editing, scripting, and SEO.
• Track social media performance, engagement, and analytics.
• Improve content strategies and digital communication processes.

Skills

Content operations

Editorial planning

Social media management

Cross-functional coordination

Stakeholder management

Video content creation

SEO basics

Analytics tracking

Project management

Graphic design basics

Tools

Sprinklr

AEM

AirTable

Typeface

Poppulo

Adobe Creative Suite

Job description

Duration: 12+ Months contract with possible extension

Location: Atlanta, GA (Hybrid)

Position Summary

• This role is responsible for driving seamless activation across social media channels and websites while reducing operational complexity and enabling stakeholders to focus on strategic priorities.
• The role will also help bring the existing Digital Communications Playbook and Digital Risk Guidebook to life within North America, ensuring alignment to digital best practices, governance standards and responsible activation processes.
• The ideal candidate brings expertise in digital communications, content operations, editorial planning and cross-functional coordination in a fast-paced, global environment.

Essential Job Functions

• Manage social media platforms and website content.
• Create and maintain content calendars and editorial plans.
• Manage corporate and executive leadership social media communications.
• Create engaging content, graphics, short-form videos, and captions.
• Handle content publishing, approvals, and workflows.
• Coordinate with stakeholders and cross-functional teams.
• Support YouTube content, video editing, scripting, and SEO.
• Track social media performance, engagement, and analytics.
• Improve content strategies and digital communication processes.
• Use tools like Sprinklr, AEM, AirTable, Adobe Creative Suite, Typeface, and Poppulo.

Functional Skills

• Strong content writing, copywriting, and editing skills.
• Expertise in graphic design and video content creation.
• Hands-on experience with LinkedIn, Instagram, Facebook, and YouTube.
• Knowledge of Sprinklr, AEM, AirTable, Typeface, and Poppulo.
• Experience managing corporate and executive social media accounts.
• Strong content calendar and editorial planning skills.
• Excellent stakeholder management and communication skills.
• Knowledge of content publishing, governance, and approval processes.
• Experience with social media analytics and performance tracking.
• Knowledge of YouTube, SEO/GEO, and short-form video creation.
• Strong project management and multitasking abilities.