Digital Marketing Specialist

Hultafors Group North America, Inc.; Mequon (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

Hultafors Group North America is seeking a hands-on Digital Marketing Specialist to grow our brands through compelling digital experiences and data-driven marketing execution. You will manage digital campaigns across social media, websites, paid search, content creation, and influencer engagement.

Collaborate with product, sales, and marketing teams to drive brand awareness, customer engagement, and measurable business results.

Qualifications

• Bachelor\'s degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent experience.
• 3+ years of experience in digital marketing, social media, website management, content creation, or campaign execution.
• Experience managing social media platforms and creating digital content.
• Working knowledge of SEO, paid search, website content management, and digital analytics.
• Strong written communication skills with the ability to create engaging customer-facing content.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Manage social media content, publishing, engagement, and performance reporting.
• Maintain and update website content, landing pages, and digital assets.
• Support SEO and paid search initiatives to improve visibility and lead generation.
• Create digital content including social posts, website copy, presentations, graphics, and campaign materials.
• Develop relationships with influencers, creators, and industry partners to enhance brand reach and credibility.
• Monitor campaign performance and use analytics to recommend improvements and optimize results.

Skills

Digital marketing

Social media management

Content creation

Analytics

Written communication

Project management

Education

Bachelor\'s degree in Marketing/Communications/Digital Media/Business

Tools

CMS platforms

Google Analytics

Paid search platforms

Social media management tools

Adobe Creative Suite

Canva

Job description

Hultafors Group North America is seeking a hands-on Digital Marketing Specialist to help grow our brands through compelling digital experiences and data-driven marketing execution.

In this role, you will be responsible for managing digital marketing initiatives across social media, websites, paid search, content creation, and influencer engagement. You will work closely with product, sales, and marketing teams to develop campaigns that drive brand awareness, customer engagement, and business results. This position is ideal for a creative, organized marketer who enjoys both content creation and digital campaign execution and wants to make a visible impact across multiple brands.

What You'll Do

• Plan and execute digital marketing campaigns across multiple channels.
• Manage social media content, publishing, engagement, and performance reporting.
• Maintain and update website content, landing pages, and digital assets.
• Support SEO and paid search initiatives to improve visibility and lead generation.
• Create digital content including social posts, website copy, presentations, graphics, and campaign materials.
• Develop relationships with influencers, creators, and industry partners to enhance brand reach and credibility.
• Monitor campaign performance and use analytics to recommend improvements and optimize results.

Key Qualifications

Required

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent experience.
• 3+ years of experience in digital marketing, social media, website management, content creation, or campaign execution.
• Experience managing social media platforms and creating digital content.
• Working knowledge of SEO, paid search, website content management, and digital analytics.
• Strong written communication skills with the ability to create engaging customer-facing content.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred

• Experience with CMS platforms, Google Analytics, paid search platforms, or social media management tools.
• Familiarity with Adobe Creative Suite, Canva, or similar content creation tools.
• Experience working with agencies, influencers, creators, or external marketing partners.