Role & Responsibilities
We are seeking a highly motivated Digital Communications Associate to support digital communications, content development, social media engagement, email marketing, and website content management. The role will work closely with internal teams to transform research, policy, and program-related content into engaging digital communications for diverse audiences.
Social Media
- Manage and execute social media campaigns across LinkedIn, X (Twitter), Facebook, and YouTube.
- Create engaging social media content, calendars, and communication plans.
- Translate research findings and technical content into audience-friendly messaging.
- Coordinate with design and video teams to develop graphics, videos, and digital assets.
- Monitor campaign performance and provide recommendations based on analytics.
Email Marketing
- Develop and execute email marketing campaigns and newsletters.
- Create compelling email content with clear calls to action.
- Manage audience segmentation and email campaign targeting.
- Conduct A/B testing and monitor campaign effectiveness.
- Analyze email performance metrics and identify improvement opportunities.
- Support Salesforce Marketing Cloud campaign execution.
Website & Content Management
- Support website content publishing, updates, and quality assurance activities.
- Coordinate with web and content teams to ensure content accuracy and consistency.
- Assist in website enhancement initiatives and user experience improvements.
Communications & Content Development
- Develop and edit blogs, newsletters, researcher spotlights, Q&As, case studies, and communication materials.
- Support development of infographics, presentations, videos, and multimedia content.
- Ensure all communications align with organizational branding and messaging guidelines.
Analytics & Reporting
- Monitor digital performance using Google Analytics and social media analytics.
- Prepare reports and dashboards on content, website, email, and social media performance.
- Support digital communications planning and continuous improvement initiatives.
Preferred Candidate Profile
- 3-7 years of experience in Digital Communications, Corporate Communications, Digital Marketing, Content Marketing, Public Relations, or related fields.
- Strong content writing, editing, and communication skills.
- Experience managing social media channels and digital campaigns.
- Hands-on experience in email marketing and campaign management.
- Familiarity with SEO, Google Analytics, website content management, and social media analytics.
- Experience with Salesforce Marketing Cloud or similar email marketing platforms is preferred.
- Ability to simplify complex research, policy, data, or technical content into engaging communication materials.
- Strong stakeholder management and project coordination skills.
- Experience working with designers, web teams, and content creators is preferred.