Digital Marketing & SEO Manager (AI Initiatives)

Reap; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A fintech startup in the United States is seeking a Digital Marketing & SEO Manager to lead online marketing efforts and enhance their digital presence using innovative AI strategies. This full-time position offers flexible remote arrangements, aiming to optimize visibility and drive traffic across multiple platforms, contributing to the company's mission of creating a global financial ecosystem.

Benefits

Flexible, fully remote work arrangements

Opportunity to work with a talented team

Innovative and competitive culture

Qualifications

• 5-7 years in digital marketing & SEO, preferably in fintech.
• Ability to manage multiple projects efficiently with analytical skills.
• Technical expertise in AI tools and platforms like Google Ads.

Responsibilities

• Develop and implement AI & SEO strategies for visibility.
• Conduct keyword research and optimize content.
• Manage digital marketing campaigns across various channels.

Skills

Digital marketing

SEO

Analytical skills

Project management

Creativity

Collaboration

Education

Bachelor’s degree in marketing

Digital marketing or SEO certification

Tools

Google Ads

Google Analytics

HubSpot

Semrush

Job description

Join to apply for the Digital Marketing & SEO Manager (AI Initiatives) role at Reap.

Reap is a fintech startup founded in Hong Kong in 2018, with over 250 employees across seven countries and growing revenues globally.

Our mission is to build a frictionless global financial ecosystem enabled by stablecoins, giving everyone access to participate in the global economy through technology. We embrace a Silicon Valley culture and a collaborative mindset.

We Want You!

We are seeking a Digital Marketing Manager to lead our online marketing efforts, optimize our web search footprint, and leverage AI queries.

You're An Ideal Candidate If

• You want to be part of a high-growth company breaking new ground
• You constantly seek to improve and innovate
• You thrive on experimenting with new ideas
• You are a vocal team player willing to get hands-on
• You deliver results on time with accountability
• You are self-motivated and adapt well in a fast-paced environment
• You can work effectively remotely

Responsibilities

• Develop and implement AI & SEO strategies to increase visibility, improve rankings, and drive traffic across global and localized sites
• Conduct AI query & keyword research, competitive analysis, and content optimization
• Collaborate with content teams to optimize website content and landing pages
• Plan and execute digital marketing campaigns across channels like email, social media, and online ads
• Use platforms like HubSpot for lead generation, nurturing, and performance tracking
• Run A/B tests to optimize landing pages and campaigns
• Utilize analytics tools like Google Analytics and Semrush to monitor and improve website and campaign performance

Qualifications

• Bachelor’s degree; digital marketing or SEO certification preferred
• 5-7 years in digital marketing & SEO, preferably in fintech, web3, or SaaS industries, with B2B and B2C experience
• Creative and innovative thinking in digital marketing campaigns
• Technical expertise in SEO, AI tools, analytics, and platforms like Google Ads
• Strong analytical skills and experience with ROI metrics
• Experience with AI tools in digital marketing
• Ability to manage multiple projects efficiently
• Excellent collaboration skills across international teams in a dynamic environment

What We Offer

• Opportunity to work with a talented team in a fast-growing fintech startup
• Flexible, fully remote work arrangements
• An innovative, inclusive, competitive, and fun culture

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Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales