Digital Marketing Project Manager

Lorven Technologies Inc.; Malvern (Chester County); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Lorven Technologies Inc. in Malvern, PA is seeking a Digital Marketing Project Manager to oversee client campaigns from inception to delivery in a hybrid work setting. The role focuses on managing relationships, coordinating assets across teams, and ensuring campaigns meet defined goals with high quality.

Collaboration with client PMs and product teams is key. Responsibilities include coordinating QA for campaigns, validating data accuracy, and optimizing customer experience across email

Qualifications

• Must manage relationships with client partners and stakeholders to understand business needs and align with goals.
• Coordinate with client PMs and design/content teams to ensure timely asset delivery for campaigns.
• Work with client Product Managers to keep campaign status communicated to the dev team.
• Identify risks to delivery cycles and mitigate with client teams.
• Lead QA activities to ensure defect-free campaign deployments.
• Collaborate with client program managers and dev teams to improve deliverables.
• Ensure email campaigns and assets are tested, validated for data accuracy, and optimized.
• Coordinate with SMEs to review Salesforce Marketing Cloud setups (journeys, emails, data integrations).
• Provide recommendations for future marketing strategy improvements.
• Bring market best practices to the program.
• Provide technical support in campaign planning activities.
• Support reporting and analysis of campaign performance and KPIs.

Skills

Client relationship mgmt

Stakeholder alignment

Campaign delivery coordination

Collaboration with PMs

Risk identification

QA/testing management

Salesforce Marketing Cloud

Data-driven reporting

Quality assurance

Communication planning

Testing and validation

Campaign optimization

Job description

Job Title: Digital Marketing Project Manager

Location: Malvern, PA (Hybrid)

Required skills

• Must be comfortable with initiating and managing relationships with various client-side partners, stakeholders, and clients to understand business needs, identify gaps and ensure alignment with business goals and objectives.
• Work closely with Client PMs and possible design and content teams to ensure timely delivery of assets, and requirements for campaign development team.
• Partner closely with the client Product Managers to ensure campaign status is being communicated to them and communications from them is going out to the dev team in timely manner
• Identify, communicate and work with Client’s team and client to mitigate internal and external risks to the delivery cycles
• Coordinate and lead Quality assurance activities within Client’s to ensure defect free deployments of the campaigns
• Work closely with the Client’s program managers and dev team to enhance quality of the program deliverables.
• Ensure that email campaigns and other deliverables are properly tested, validated for data accuracy, and optimized to offer high-quality customer experience.
• Coordinate with team SMEs and ensure thorough testing and review of Salesforce Marketing Cloud setups (e.g., journeys, emails, data integrations) before launch.
• Provide recommendations for future improvements and adjustments to marketing strategies.
• Bring market best practices as applicable to the program.
• Provide technical support to the Client in planning activities of the campaigns.
• Support the reporting and analysis of campaign performance and project outcomes, including KPIs like engagement rates, open rates, and conversions.