Digital Marketing Program Manager

Insight Global; Seattle (WA); On-site; USD 70,000 - 95,000; Full time

Job summary

Insight Global Seattle is seeking a Digital Marketing Project Specialist to manage cross-channel campaigns and website updates in collaboration with Senior Marketing Managers. You will coordinate timelines, deliverables, and workflows to ensure timely, high-quality execution.

This role supports CRM and marketing automation activities, including campaign setup and audience coordination, and works with web, creative, analytics, and technology teams to deliver aligned digital initiatives that meet

Qualifications

• Bachelor's degree in communications, digital marketing, or related field (or equivalent experience).
• 3+ years of professional digital marketing experience across websites, social, email, and ads.
• Familiar with Google Analytics GA4 and translating briefs into digital tactics.
• Experience managing digital projects with healthcare industry exposure is a plus.

Responsibilities

• Manage digital projects including website updates, digital advertising, and other digital campaign tactics in partnership with Senior Marketing Managers.
• Develop and manage project timelines, deliverables, and workflows to support timely execution.
• Coordinate cross-functional stakeholders, vendors, and digital partners to ensure on-time delivery and resolve issues.
• Support CRM and marketing automation activities including campaign setup and deployment.
• Collaborate with web, creative, analytics, and technology teams to align deliverables with campaign objectives.

Skills

Digital marketing

Campaign management

Cross-functional collaboration

GA4 Analytics

CRM/Automation

Education

Bachelor's degree in Communications or related field

Equivalent education/experience

Tools

CRM platforms (Salesforce)

Marketing automation tools

Google Analytics GA4

Job description

Manage digital projects, including website updates, digital advertising, and other digital campaign tactics, in partnership with Senior Marketing Managers. Develop and manage project timelines, deliverables, and workflows to support timely and effective execution. Coordinate cross-functional stakeholders, vendors, and digital partners to facilitate project delivery and resolve issues that may impact timelines or performance. Support CRM and marketing automation activities, including campaign setup, audience coordination, and deployment. Partner with web, creative, analytics, and technology teams to coordinate digital deliverables and ensure alignment with campaign objectives and requirements.

Required Skills and Experience:

• Bachelor's degree in communications, Digital Marketing, or a related field, or equivalent combination of education and experience.
• 3+ years of professional experience in digital marketing, working within digital channels such as websites, social media, email, etc.
• Knowledge of digital marketing channels and platforms, including websites, digital advertising, email, CRM/marketing automation, social media and analytics.
• Experience managing digital projects, including website updates, digital advertising and other digital campaign tactics, in partnership with Senior Marketing Managers. Experience supporting the execution of digital marketing campaigns within the hospital or healthcare industry.
• Familiar with Google Analytics (GA4) with ability to translate marketing strategies or briefs into digital tactics and deliverables.