Digital Marketing Program Manager

Insight Global; Seattle (WA); On-site; USD 70,000 - 100,000; Full time

Job summary

Insight Global is seeking a Digital Project Manager to oversee website updates, digital advertising, and other digital campaign tactics in partnership with Senior Marketing Managers. You will develop and manage project timelines, deliverables, and workflows to support timely and effective execution.

Collaborating with web, creative, analytics, and technology teams, you will coordinate cross-functional stakeholders, vendors, and digital partners, and support CRM and marketing automation

Qualifications

• Bachelor's degree or equivalent in communications, digital marketing, or related field.
• 3+ years of professional digital marketing experience across websites, social, email, etc.
• Knowledge of digital channels and platforms: websites, digital advertising, email, CRM/marketing automation, social, analytics.
• Experience managing digital projects with senior marketing managers in healthcare settings.
• Familiar with GA4 and translating briefs into tactics and deliverables.

Responsibilities

• Oversee digital projects including website updates, digital advertising, and other digital tactics in partnership with Senior Marketing Managers.
• Develop and manage project timelines, deliverables, and workflows for timely execution.
• Coordinate cross-functional stakeholders, vendors, and digital partners to ensure on-time delivery.
• Support CRM and marketing automation activities including campaign setup, audience coordination, and deployment.
• Collaborate with web, creative, analytics, and technology teams to align deliverables with campaign objectives.

Skills

Project management

Digital marketing

GA4 / Analytics

CRM/Marketing automation

Education

Bachelor's degree in Communications, Digital Marketing, or related field

Tools

GA4

Job description

Job Description

Manage digital projects, including website updates, digital advertising, and other digital campaign tactics, in partnership with Senior Marketing Managers.

Develop and manage project timelines, deliverables, and workflows to support timely and effective execution.

Coordinate cross-functional stakeholders, vendors, and digital partners to facilitate project delivery and resolve issues that may impact timelines or performance.

Support CRM and marketing automation activities, including campaign setup, audience coordination, and deployment.

Partner with web, creative, analytics, and technology teams to coordinate digital deliverables and ensure alignment with campaign objectives and requirements.

Skills and Requirements

Bachelor's degree in Communications, Digital Marketing, or a related field, or equivalent combination of education and experience.

3+ years of professional experience in digital marketing, working within digital channels such as websites, social media, email, etc.

Knowledge of digital marketing channels and platforms, including websites, digital advertising, email, CRM/marketing automation, social media and analytics.

Experience managing digital projects, including website updates, digital advertising and other digital campaign tactics, in partnership with Senior Marketing Managers.Experience supporting the execution of digital marketing campaigns within the hospital or healthcare industry

Familiar with Google Analytics (GA4) with ability to translate marketing strategies or briefs into digital tactics and deliverables.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.