Digital Marketing Specialist Intermediate

Geisinger; Danville (PA); On-site; USD 70,000 - 90,000; Full time

Job summary

Geisinger is seeking an Email Marketing Specialist to join a collaborative team. You will develop and execute email campaigns, build workflows in CRM and marketing platforms, and support multi-channel initiatives across email, SEO, and web properties.

The role requires hands-on experience building, QA'ing, and deploying emails, with strong Salesforce Marketing Cloud and Salesforce CRM expertise and project management tool usage. Some travel may be required.

Qualifications

• High School Diploma or GED required.
• Minimum of 6 years relevant experience.
• Experience building, QA'ing, and deploying email campaigns.
• Hands-on Salesforce Marketing Cloud and Salesforce CRM expertise.

Responsibilities

• Develop campaign workflows in CRM and Marketing platforms.
• Design and implement marketing strategies across email, SEO, and brand websites.
• Create and execute targeted emails, manage lists, segmentation, and analysis.
• Ensure testing and proper implementation of marketing assets, web content, and navigation paths.
• Collaborate with data analysts to build audience personas and optimize campaigns.

Skills

Email marketing

Campaign management

Multi-channel marketing

Audience segmentation

Education

High School Diploma or GED

Tools

Salesforce Marketing Cloud

Salesforce CRM

Project management tools

Job description

Job Summary

Proven, experienced digital marketer supporting the team with execution of digital communications across external channels. Has clear areas of single-point responsibility for specific initiatives and/or deep expertise on specific digital platforms and applications.

Job Duties

• Develop campaign workflows in CRM and Marketing platforms.
• Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.
• Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.
• Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths.
• Partner with system data analysts to create accurate marketing personas for targeted campaigns Builds or contributes to web analytics reports and actionable optimization recommendations.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate's Degree = 2 years; Bachelor's Degree = 4 years).

Position Details

We're looking for an Email Marketing Specialist to join our collaborative, close-knit team. This is a great opportunity for someone who enjoys working with a supportive group of marketers, analysts, and digital experts who value partnership, innovation, and having fun while delivering impactful results.

In this role, you'll develop and execute email marketing campaigns, build campaign workflows within CRM and marketing platforms, and support multi-channel marketing initiatives across email, SEO, and web properties. We're seeking someone with hands-on experience building, QA'ing, and deploying email campaigns, strong Salesforce Marketing Cloud and Salesforce CRM expertise, and experience using project management tools to manage timelines, priorities, and campaign execution.

You’ll manage audience segmentation, list growth, and campaign performance analysis while partnering with cross-functional teams to optimize the customer experience. The ideal candidate is detail-oriented, organized, and data-driven, with a passion for creating seamless, high-performing marketing programs that drive engagement and business results.

This role may require up to 25% travel for on-site meetings, team collaboration, and business-related events.

Education

High School Diploma or Equivalent (GED) - (Required)

Experience

Minimum of 6 years-Relevant experience* (Required)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all.

We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.