Digital Marketing Performance Manager

Jobtailor; New Jersey; On-site; USD 90,000 - 150,000; Full time

Job summary

SHI is seeking a Digital Marketing Performance Manager to lead measurement, analysis, and optimization of marketing efforts across paid media, email, web, and events. You will partner with Digital, Integrated Marketing, and Operations teams to establish reporting frameworks and actionable benchmarks.

As an individual contributor in a matrixed environment, you will drive cross-channel visibility, evolve marketing measurement capabilities, and translate insights into decisions that improve

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 5–10 years in digital marketing performance, analytics, or related roles.
• Strong understanding of integrated channels and tactics, including paid media, digital marketing, email marketing, events, content marketing, and demand generation.
• Experience with marketing automation platforms, CRM systems, campaign performance reporting, and channel analytics.
• Proven ability to establish benchmarks, measure performance, and drive optimization across multiple channels and stakeholder groups.
• Experience working within a matrixed environment while collaborating with internal partners, external agencies, and vendors.
• Familiarity with attribution models, funnel analysis, and pipeline measurement.
• Knowledge of audience strategy, channel planning, and campaign measurement methodologies.
• Demonstrated ability to work independently and drive impact as an individual contributor while effectively collaborating across teams.

Responsibilities

• Lead the measurement, analysis, and optimization of marketing performance across digital channels.
• Partner across Digital, Integrated Marketing, Paid Media, Events, Content, and Operations to establish reporting frameworks and actionable insights.
• Operate as an individual contributor in a matrixed environment to advance marketing measurement capabilities and cross-channel visibility.
• Lead development and continuous improvement of marketing performance measurement frameworks across digital channels.
• Evaluate performance across metrics like pipeline, conversion, ROI, and funnel health; translate findings into actionable recommendations.
• Contribute to a unified marketing reporting environment and support data integration across marketing automation, CRM, and BI platforms.

Skills

Digital marketing

Analytics

Campaign optimization

Collaboration

Matrixed environment

Attribution models

Funnel analysis

Pipeline measurement

Education

Bachelor’s degree in Marketing

Tools

CRM systems

BI platforms

Marketing analytics tools

Job description

• The Digital Marketing Performance Manager is responsible for leading the measurement, analysis, and optimization of marketing performance across SHI’s digital channels, including paid media, email, web, and events.
• This role partners across Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks, performance benchmarks, and actionable insights that improve campaign effectiveness, support investment decisions, and strengthen marketing’s contribution to pipeline and revenue.
• Operate as an individual contributor in a highly matrixed environment, helping advance SHI’s marketing measurement capabilities, reporting consistency, and cross-channel visibility.
• Lead the development, implementation, and continuous improvement of marketing performance measurement frameworks across digital channels.
• Evaluate performance across key metrics including pipeline creation, conversion rates, return on investment (ROI), and funnel health, translating findings into actionable recommendations.
• Contribute to the evolution of a unified marketing reporting environment and support the advancement of a shared source of truth for marketing performance data through collaboration with the Marketing Analytics team and participation in data integration efforts across marketing automation, CRM, and business intelligence platforms.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5–10 years of experience in digital marketing performance, analytics, campaign optimization, or related roles.
• Strong understanding of integrated marketing channels and tactics, including paid media, digital marketing, email marketing, events, content marketing, and demand generation.
• Experience with marketing automation platforms, CRM systems, campaign performance reporting, and channel analytics.
• Proven ability to establish benchmarks, measure performance, and drive optimization across multiple channels and stakeholder groups.
• Experience working within a matrixed environment while collaborating with internal partners, external agencies, and vendors.
• Familiarity with attribution models, funnel analysis, and pipeline measurement.
• Knowledge of audience strategy, channel planning, and campaign measurement methodologies.
• Demonstrated ability to work independently and drive impact as an individual contributor while effectively collaborating across teams.

Core Competencies

Expertise in digital marketing performance measurement and optimization, with a strong focus on analytics, campaign effectiveness, and cross-channel visibility. Proven ability to collaborate across teams and establish actionable insights that drive marketing contributions to pipeline and revenue.

Highest-signal resume keywords

• Digital Marketing Performance
• Campaign Optimization
• Marketing Automation Platforms
• Performance Measurement Frameworks
• Attribution Models

ATS Optimization Keywords

Hard Skills

• Analytics
• Campaign Performance Reporting
• Conversion Rate Optimization
• Funnel Analysis
• Pipeline Measurement
• Integrated Marketing Channels
• Email Marketing
• Content Marketing
• Demand Generation
• Benchmark Establishment

Soft Skills

• Collaboration
• Independent Work
• Matrixed Environment Adaptability

Industry Keywords

• Digital Channels
• Paid Media
• Events
• Reporting Frameworks
• Performance Benchmarks

Tools & Technologies

• CRM Systems
• Business Intelligence Platforms
• Marketing Analytics Tools