Digital Marketing Manager

Jobtailor

Boston (MA)

On-site

USD 110,000 - 150,000

Full time

14 days+

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Job summary

Jobtailor in Boston is seeking a senior digital marketing professional to own ABM-driven paid media across LinkedIn Campaign Manager and Google Ads. You will manage budgets, coordinate with sales, and translate content into channel-ready creative and copy.

You will lead cross-channel reporting, track attribution, and drive pipeline growth through data-driven optimization, testing, and automation, partnering with analytics and content teams.

Qualifications

5+ years of digital marketing experience in B2B SaaS.
Strong understanding of ABM principles and how they apply in B2B SaaS.
Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline.
Clear communicator with strong attention to detail and an optimisation mindset.
Expert in LinkedIn Campaign Manager and Google Ads.
Strong tagging, tracking and UTM discipline.
Google Tag Manager, including Consent Mode.
HubSpot reporting, dashboards, attribution, data hygiene.
Strong analytical skills and comfort owning the measurement framework.
Confident presenting to senior stakeholders.
Proven use of AI and automation in day-to-day marketing work.
Conversion rate optimisation and journey mapping.
Lead generation campaign experience.
CMS experience (WordPress).

Responsibilities

Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation.
Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in-flight, and report on spend efficiency to senior leadership.
Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel-ready creative and copy, and iterating based on performance data.
Cross-channel performance reporting across paid, organic, website and landing pages. Includes website analytics and conversion rate analysis.
Flag accounts and individuals showing buying intent to the marketing, SDR, sales, and customer success teams.
UTM governance, conversion tracking, Google Tag Manager including Consent Mode, and clean attribution from click through to pipeline. Drive measurement maturity toward influenced-pipeline thinking.
Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion-to-meeting and conversion-to-opportunity data to refine targeting and scoring.
Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers.
Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria.
Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM.
Manage HubSpot forms and notifications.
In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact-level attendance reporting where events rarely create new contacts cleanly.

Skills

Digital Marketing

ABM Principles

Analytics

Lead Generation Campaigns

Conversion Rate Optimisation

Journey Mapping

CMS Experience

Tagging & Tracking

UTM Discipline

Data Hygiene

Tools

Google Tag Manager

HubSpot

LinkedIn Campaign Manager

Google Ads

Job description

Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation.
Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in-flight, and report on spend efficiency to senior leadership.
Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel-ready creative and copy, and iterating based on performance data.
Cross-channel performance reporting across paid, organic, website and landing pages. Includes website analytics and conversion rate analysis.
Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success teams.
UTM governance, conversion tracking, Google Tag Manager including Consent Mode, and clean attribution from click through to pipeline. Drive measurement maturity toward influenced-pipeline thinking.
Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion-to-meeting and conversion-to-opportunity data to refine targeting and scoring.
Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers (channel mix decisions, what's working, what isn't).
Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria.
Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM.
Manage HubSpot forms and notifications.
In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact-level attendance reporting where events rarely create new contacts cleanly.

Requirements

5+ years of digital marketing experience in B2B SaaS.
Strong understanding of ABM principles and how they apply in B2B SaaS.
Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline.
Clear communicator with strong attention to detail and an optimisation mindset.
Expert in LinkedIn Campaign Manager and Google Ads.
Strong tagging, tracking and UTM discipline.
Google Tag Manager, including Consent Mode.
HubSpot reporting, dashboards, attribution, data hygiene.
Strong analytical skills and comfort owning the measurement framework.
Confident presenting to senior stakeholders.
Proven use of AI and automation in day-to-day marketing work.
Conversion rate optimisation and journey mapping.
Lead generation campaign experience.
CMS experience (preferably WordPress).

Core Competencies

Demonstrates expertise in executing paid media strategies across LinkedIn Campaign Manager and Google Ads, with a strong focus on ABM principles and data‑driven optimization. Proficient in managing digital marketing budgets, performance reporting, and integrating marketing efforts with sales functions to drive qualified pipeline growth.

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