Digital Marketing Performance & Analytics Lead

SHI International Corp.; Austin (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

SHI International Corp. is seeking a Digital Marketing Performance Manager to lead measurement, analysis, and optimization of marketing performance across SHI’s digital channels.

You will partner with Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks and actionable insights that improve campaign effectiveness and revenue contribution. The role operates as an individual contributor in a matrixed environment, advancing SHI’s

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 5–10 years of experience in digital marketing performance, analytics, campaign optimization, or related roles.
• Strong understanding of integrated marketing channels and tactics, including paid media, digital marketing, email marketing, events, content marketing, and demand generation.
• Experience with marketing automation platforms, CRM systems, campaign performance reporting, and channel analytics.
• Proven ability to establish benchmarks, measure performance, and drive optimization across multiple channels and stakeholder groups.
• Experience working within a matrixed environment while collaborating with internal partners, external agencies, and vendors.
• Familiarity with attribution models, funnel analysis, and pipeline measurement.

Responsibilities

• Lead development and improvement of marketing performance measurement frameworks across digital channels, including paid media, email, web, and events.
• Evaluate performance metrics like pipeline creation, conversion rates, ROI, and funnel health, translating findings into actionable recommendations.
• Partner with internal stakeholders to define measurement requirements and support the development of dashboards, reporting infrastructure, and attribution models.
• Own campaign performance accountability by analyzing channel and campaign results, identifying optimization opportunities, and informing investment decisions.
• Support cross-functional campaign measurement, including event attribution and integration into broader funnel analysis.

Skills

Analytical thinking

Communication

Collaboration

Digital acumen

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Marketo

Power BI

CRM systems

Google Tag Manager

Google Analytics

Tableau

Excel

PowerPoint

Job description

SHI International Corp. is seeking a Digital Marketing Performance Manager to lead measurement, analysis, and optimization of marketing performance across SHI’s digital channels.

You will partner with Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks and actionable insights that improve campaign effectiveness and revenue contribution. The role operates as an individual contributor in a matrixed environment, advancing SHI’s