Digital Marketing Manager: Demand Gen & Analytics Lead

Digital Mass; Minneapolis (MN); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Generous PTO

Parental leave

401(k) with match

Health/dental/vision coverage

Performance bonuses

Monthly parking stipend

Job summary

Digital Mass is seeking a Digital Marketing Manager to own and elevate every marketing motion. You’ll be the thought leader behind our digital strategy—building the engine for brand awareness, lead generation, and customer engagement, and then keeping it running.

You’ll drive campaigns across channels, partner closely with sales, refine creative, and use data to sharpen what works and kill what isn’t. The best work will look like precision dressed up as personality with a relentless focus on

Qualifications

• 5+ years of marketing management experience in a similar role.

Responsibilities

• Execute the strategy with a fractional CMO and agency partner to deliver the marketing plan, drive customer acquisition, retention, and revenue growth.
• Run paid advertising campaigns across search, social, display, and email with a focus on ROI.
• Enable and organize pre-sales materials with the sales team.

Skills

Marketing strategy

Content marketing

Paid campaigns

Analytics

SEO/SEM

Copywriting

Cross-functional leadership

Communication

Tools

Google Analytics

Google Ads

LinkedIn Ads

SEO tools

Job description

Digital Mass is seeking a Digital Marketing Manager to own and elevate every marketing motion. You’ll be the thought leader behind our digital strategy—building the engine for brand awareness, lead generation, and customer engagement, and then keeping it running.

You’ll drive campaigns across channels, partner closely with sales, refine creative, and use data to sharpen what works and kill what isn’t. The best work will look like precision dressed up as personality with a relentless focus on