Digital Marketing Operations Lead — Scale Paid Campaigns (Hybrid)

Vinted; San Carlos (CA); Hybrid; USD 43,000 - 58,000; Full time

Benefits offered by this job

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25 vacation days

Home office budget

Health insurance

Pension plan

EAP

Team events

Shopping budget

Dog-friendly office

In Vilnius gym & meals

Job summary

Vinted, the international fashion marketplace, is seeking a hands-on Digital Marketing Operations Lead to own how paid campaigns are planned, launched, and optimized across markets. You will lead a team of specialists managing campaigns on Meta, TikTok, Google Ads, and more, and you will be accountable for results and for operational quality.

You will drive automation, establish standards, partner with Creative, Data Analytics and other paid teams, and shape budget decisions.

Qualifications

• 5+ years in performance or digital marketing with scale campaigns.
• 2+ years in a leadership role managing others.
• Deep hands-on experience in paid social, app, and web campaigns.

Responsibilities

• Lead, coach, and develop a team of digital marketing specialists across paid social, app, and web channels.
• End-to-end ownership of campaign operations at scale across Meta, TikTok, Google, and other platforms.
• Define and uphold operational standards across naming conventions, tracking, and launch checklists.
• Drive a structured testing roadmap across creative, audiences, bidding, and placements; document learnings.
• Run systematic audits of channels and markets to identify issues and opportunities.
• Cut manual work through automation tools, platform APIs, MCP servers, and scripting.
• Partner with creative, analytics, and other paid teams on planning, measurement, and creative supply.

Skills

5+ years experience

Team leadership

Paid social campaigns

Analytics mindset

Google Sheets

Looker BI

Tools

Google Ads

Apple Search Ads

Display & programmatic

Looker

Job description

Vinted, the international fashion marketplace, is seeking a hands-on Digital Marketing Operations Lead to own how paid campaigns are planned, launched, and optimized across markets. You will lead a team of specialists managing campaigns on Meta, TikTok, Google Ads, and more, and you will be accountable for results and for operational quality.

You will drive automation, establish standards, partner with Creative, Data Analytics and other paid teams, and shape budget decisions.