Digital Marketing Operations Lead, Digital Marketing

Vinted; San Carlos (CA); Hybrid; USD 43,000 - 58,000; Full time

Benefits offered by this job

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25 vacation days

Home office budget

Health insurance

Pension plan

EAP

Team events

Shopping budget

Dog-friendly office

In Vilnius gym & meals

Job summary

Vinted, the international fashion marketplace, is seeking a hands-on Digital Marketing Operations Lead to own how paid campaigns are planned, launched, and optimized across markets. You will lead a team of specialists managing campaigns on Meta, TikTok, Google Ads, and more, and you will be accountable for results and for operational quality.

You will drive automation, establish standards, partner with Creative, Data Analytics and other paid teams, and shape budget decisions.

Qualifications

• 5+ years in performance or digital marketing with scale campaigns.
• 2+ years in a leadership role managing others.
• Deep hands-on experience in paid social, app, and web campaigns.

Responsibilities

• Lead, coach, and develop a team of digital marketing specialists across paid social, app, and web channels.
• End-to-end ownership of campaign operations at scale across Meta, TikTok, Google, and other platforms.
• Define and uphold operational standards across naming conventions, tracking, and launch checklists.
• Drive a structured testing roadmap across creative, audiences, bidding, and placements; document learnings.
• Run systematic audits of channels and markets to identify issues and opportunities.
• Cut manual work through automation tools, platform APIs, MCP servers, and scripting.
• Partner with creative, analytics, and other paid teams on planning, measurement, and creative supply.

Skills

5+ years experience

Team leadership

Paid social campaigns

Analytics mindset

Google Sheets

Looker BI

Tools

Google Ads

Apple Search Ads

Display & programmatic

Looker

Job description

Brief info about Vinted

Our mission is to make second‑hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre‑loved clothing and lifestyle items, giving each piece a second life – or even a third. The Vinted Group is made up of three business units that support this mission: Vinted Marketplace is Europe’s leading platform for second‑hand fashion and a go‑to destination for all kinds of pre‑loved items, with a growing range of categories. Our platform connects millions of members across 20+ markets, helping great items find a new life. Vinted Go enhances the shipping experience with a vast network of over 500,000 pick‑up and drop‑off points, partnering with more than 60 carriers across Europe, with added services like item verification for peace of mind on high‑value pieces. Vinted Pay is the newest part of the Vinted Group, dedicated to bringing secure, reliable payments to buyers and sellers across Europe. Seamlessly integrated into the Vinted app, it helps keep every transaction safe, efficient, and easy for our members. Founded in 2008 in Lithuania, Vinted began as a way for friends to find new homes for clothes they no longer needed. In 2019, we became Lithuania's first unicorn! Today, our headquarters remain in Vilnius, and we've grown with offices across Europe, supported by a team of over 2,000 people.

Information about the position

We are looking for a hands‑on Digital Marketing Operations Lead to take ownership of how our paid digital campaigns are planned, launched, and optimized across every market. You will lead a team of specialists running campaigns across paid social, app, and web channels, covering platforms from Meta and TikTok to paid search and display, and you will be accountable both for the results they deliver and for the standard of the operation behind those results.

That means sharp prioritization, clean processes, reporting, and a steady push to automate repetitive work so your team can spend its time on decisions that actually move the numbers. You will work closely with cross‑functional partners across Creative Production, Automation, Data Analytics, and other paid channels, and you will have genuine influence over how the budget is allocated and where we place our bets.

If you enjoy building a high‑performing operation as much as you enjoy squeezing performance out of a campaign while utilizing automation tools to the max, we would love to hear from you.

In this position, you’ll

• Lead, coach, and develop a team of digital marketing specialists who own day‑to‑day campaign operations across paid social, app, and web channels
• Take end‑to‑end ownership of campaign operations at scale across platforms such as Meta, TikTok, and Google, covering setup, QA, tracking, budget pacing, optimization, and reporting
• Define and uphold operational standards across naming conventions, tracking and tagging, launch checklists, QA, and documentation
• Drive a structured testing roadmap across creative, audiences, bidding, and placements, and make sure learnings are documented and rolled out to other markets
• Run systematic audits of channels and markets to identify issues, inefficiencies, and missed opportunities before they show up in results
• Cut manual work through marketing automation tools, platform APIs, MCP servers, and scripting, freeing the team to focus on high‑impact initiatives and strategies.
• Partner with creative, analytics, and other paid teams on planning, measurement, and creative supply

About you

• 5+ years of experience in performance or digital marketing, with hands‑on ownership of campaigns at scale
• 2+ years leading a team, or acting as a functional lead with real responsibility for other people’s priorities, output, and development
• Deep hands‑on experience across paid social (Meta, TikTok) and app and web campaigns (Google Ads, app campaigns, Apple Search Ads, display and programmatic)
• Proven track record of managing substantial multi‑market budgets against clear efficiency targets such as CPA, CPL, or CAC.
• Strong analytical mindset, comfortable with attribution and incrementality concepts, MMP data, cohorts, and payback thinking
• High proficiency in Google Sheets (formulas, pivots, data cleaning), plus experience with dashboards and BI tools such as Looker
• Experience designing operational processes and scaling them across markets and team members
• A bias for automation, whether through scripts, platform APIs, AI, workflows, or automation platforms
• Ability to interpret large datasets and turn them into clear business insights and decisions
• Strong written and verbal communication skills in English
• High attention to detail and a “work smart, not hard” approach
• Comfortable prioritizing and making decisions with incomplete data across competing markets and channels

Work perks

• The opportunity to benefit from our share options programme
• 25 working days of holiday
• Access to all the tools & tech needed for work
• Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
• Private health insurance
• Pension plan with flexible contribution options and a matching contribution from Vinted
• Confidential Employee Assistance Program (EAP) for you and your family
• Frequent team‑building events
• A personal monthly budget for shopping on Vinted
• A dog‑friendly office
• In Vilnius office: gym & in‑house meals at friendly prices

Working at Vinted

Workation policy

Better balance holidays with workdays by working remotely! Up to 90 days per year in the EU, of these, 21 days can be spent globally. For non‑EU citizens, it's 21 days worldwide. This can be combined with time off for vacation or personal time.

Individual learning budget

Each year, you’ll be given a learning budget (starting at €3,000), and a total of up to 10 working days over a 2‑year period to support your personal and professional development.

Hybrid work

Our hybrid model, with 2 recommended office days a week, gives you and your team the flexibility to decide if and when you want to work from home, and when to catch up in person.

Equal opportunity

We welcome applications from everybody, regardless of your background, identity, or life experiences. Job openings come with guides, not checklists. If you’re excited about a role, but don’t identify with every point in the ‘About you’ section, apply anyway – you might still be the perfect match!

The gross monthly salary range for this position is:

€3.400—€4.600 EUR