Global Paid Digital Marketing Lead

Los Angeles Collective; Los Angeles (CA); Hybrid; USD 105,000 - 130,000; Full time

Job summary

Los Angeles Collective is seeking a Sr. Manager of Global Digital Marketing to lead our paid digital strategy across international markets. This role focuses on customer growth, acquisition, and driving innovation across Meta, TikTok, Pinterest, and Snapchat.

You will set performance targets, manage budgets, and collaborate with cross-functional teams to optimize campaigns, creative, and localization for diverse markets while staying ahead of industry trends and new channels.

Qualifications

• Experience leading paid digital marketing across major social platforms (Meta, TikTok, Pinterest, Snapchat).
• Strong cross-functional collaboration and project management skills.
• Willingness to commute to Los Angeles or New York City offices 3 days per week.

Responsibilities

• Lead the paid digital strategy across all channels with focus on social platforms (Meta, Pinterest, TikTok, Snapchat).
• Set monthly, quarterly and annual goals, ROAS and CAC targets in partnership with leadership.
• Manage campaign setup, ad builds, audience targeting, and budgeting for efficiency.
• Develop and evolve audience strategies to drive new customer acquisition and improve retention.
• Oversee testing strategies across channels and international markets; document hypotheses and outcomes.
• Coordinate with CRM and agencies to share insights and align on data-driven optimizations.
• Guide creative development and localization for regional markets and new formats.

Job description

Los Angeles Collective is seeking a Sr. Manager of Global Digital Marketing to lead our paid digital strategy across international markets. This role focuses on customer growth, acquisition, and driving innovation across Meta, TikTok, Pinterest, and Snapchat.

You will set performance targets, manage budgets, and collaborate with cross-functional teams to optimize campaigns, creative, and localization for diverse markets while staying ahead of industry trends and new channels.