Digital Marketing & Media Specialist - Hybrid Growth Role

AFL; Duncan (SC); Hybrid; USD 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Hybrid in-office schedule for eligible

Flexible time off policy

401K Company match (up to 4%)

Tuition reimbursement

Excellent medical, dental, vision, and

Life insurance

Zusammenfassung

AFL in Duncan, SC is seeking a Digital Marketing & Media Specialist to join its corporate Marketing team. The role focuses on managing and optimizing digital marketing programs, marketing automation, paid campaigns and related platforms to improve audience engagement and leads.

The ideal candidate brings hands-on experience with marketing automation, paid media, analytics and campaign execution, plus SEO/AEO/GEO knowledge and a data-driven mindset.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, Analytics or related field; or equivalent experience.
• Typically 3–5 years of progressive digital marketing experience.
• Hands-on experience with marketing automation, paid digital media, analytics and campaign execution.
• Experience independently managing and optimizing paid digital campaigns.

Aufgaben

• Independently design, build, test, execute and optimize email campaigns, automated workflows and multi-step nurture programs.
• Manage paid digital campaigns across Google Ads, LinkedIn Campaign Manager, DemandScience and other platforms; including targeting, setup, budget pacing, testing and optimization.
• Develop and optimize landing pages, forms and audience segments for conversion.
• Identify and implement SEO, AEO and GEO opportunities to improve visibility across search and AI platforms.
• Analyze campaign performance and recommend optimization opportunities.
• Implement audience segmentation, lead scoring, nurture and routing for AFL's lead-management framework.
• Manage marketing technology platforms, including configuration, documentation and vendor coordination.
• Identify opportunities to improve platform adoption, effectiveness and utilization.
• Maintain platform governance, data quality, naming conventions, tags and templates.

Kenntnisse

Marketing automation

Paid media

Analytics

Email campaigns

SEO/AEO/GEO

Google Analytics 4

Salesforce

Power BI

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Marketo Engage

Google Ads

LinkedIn Campaign Manager

DemandScience

SEMrush

BrightEdge

GA4

Sitecore

Jobbeschreibung

AFL in Duncan, SC is seeking a Digital Marketing & Media Specialist to join its corporate Marketing team. The role focuses on managing and optimizing digital marketing programs, marketing automation, paid campaigns and related platforms to improve audience engagement and leads.

The ideal candidate brings hands-on experience with marketing automation, paid media, analytics and campaign execution, plus SEO/AEO/GEO knowledge and a data-driven mindset.