Marketing Project Team Lead: Scale Campaigns & Ops

AFL; South Carolina; Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Flexible time off

401K match

Training & tuition

Medical/dental/vision/life insurance

Career advancement

Job summary

AFL in Duncan, SC is seeking a Marketing Project Team Lead to guide planning, execution, and continuous improvement of marketing projects. You will oversee a team of Marketing Project Managers and the Traffic Manager, shaping workflows, tools, and governance to ensure on-time delivery across campaigns, content, digital, events, and launches.

The ideal candidate brings a proven track record in cross-functional leadership, a process-driven mindset, and the ability to scale marketing operations

Qualifications

• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field.
• At least 6 years of experience in marketing project management, marketing operations, or a related discipline.
• 2+ years of people management experience.
• Proven experience leading complex, cross-functional marketing projects.
• Experience leading portfolio prioritization, capacity planning, and resource management within a marketing organization.
• Deep familiarity with marketing workflows across digital, content, creative, and campaign execution.
• Strong proficiency with project management and traffic management tools (Wrike, Asana, Workfront, Smartsheet, Monday.com, Jira, or similar)

Responsibilities

• Manage and develop a team of Marketing Project Managers and the Traffic Manager
• Provide coaching, performance feedback, workload balancing, and career development support
• Set clear expectations and accountability for project intake, planning, execution, and delivery
• Foster a culture of ownership, transparency, and continuous improvement
• Lead all marketing project management activities across campaigns, content, digital, events, product launches, and brand initiatives
• Ensure projects are scoped appropriately, prioritized effectively, and delivered on time and within agreed parameters
• Resolve cross‑functional delivery issues, project conflicts, and resource constraints that cannot be addressed by Project Managers or Traffic Management or elevate as appropriate
• Partner with marketing leadership to align project execution with strategic priorities
• Own portfolio delivery performance, prioritization decisions, and escalation resolution across the marketing project portfolio
• Own workflow effectiveness and business usage of project management tools while partnering with Traffic Management
• Identify gaps, inefficiencies, and opportunities to improve intake, prioritization, resourcing, and delivery
• Design and implement process improvements that scale with the organization
• Drive consistency in project planning, execution, and reporting across all marketing teams
• Establish and enforce project management standards, documentation, best practices, and governance requirements.
• Lead training, adoption, and compliance efforts for project management processes, workflows, and tools.

Skills

Portfolio prioritization

Capacity planning

Resource management

Cross-functional collaboration

Stakeholder communication

Leadership

Education

Bachelor's degree in Marketing, Project Management, Business, Communications, or related field

Tools

Wrike

Asana

Workfront

Smartsheet

Monday.com

Jira

Job description

AFL in Duncan, SC is seeking a Marketing Project Team Lead to guide planning, execution, and continuous improvement of marketing projects. You will oversee a team of Marketing Project Managers and the Traffic Manager, shaping workflows, tools, and governance to ensure on-time delivery across campaigns, content, digital, events, and launches.

The ideal candidate brings a proven track record in cross-functional leadership, a process-driven mindset, and the ability to scale marketing operations