Digital Marketing Manager: Paid Media & eCommerce

Takedown Sportswear Inc; Lawrenceville (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Takedown Sportswear Inc is seeking a Digital Marketing Manager to lead paid media across Google Ads, Meta, Amazon, and affiliate channels. You will drive traffic, optimize campaigns, and grow customer acquisition for a combat sports lifestyle brand.

You’ll collaborate with creative and ecommerce teams, manage Amazon ads, and refine performance metrics using GA4 insights. This role rewards initiative, analytics, and hands-on execution in a fast-paced environment.

Qualifications

• 3–5+ years of experience in digital marketing, focusing on paid media and performance marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and Amazon Advertising is required.
• Experience with affiliate/ambassador programs is a strong plus.
• Strong understanding of ecommerce analytics, attribution, and funnel metrics (GA4, Meta Insights).
• Proficient in project management and juggling multiple priorities.
• Analytical, data-driven decision making, and proactive communication.
• Familiarity or passion for combat sports is a plus.

Responsibilities

• Manage paid media campaigns across Google Ads, Meta, Amazon, and other platforms.
• Oversee the Roster Program (Ambassador/Affiliate marketing) including recruitment, activation, and optimization.
• Monitor campaign performance and deliver reports with actionable insights.
• Collaborate with creative and ecommerce teams to align assets and messaging.
• Manage Amazon storefront strategy and advertising for visibility and sales.
• Partner with ecommerce operations on conversion rate optimization and launches.
• Develop a paid media testing roadmap to improve ROAS and CAC.
• Stay updated on platform changes and industry trends.
• Handle multiple projects with strict timelines and targets.

Skills

Paid media

Campaign management

Analytics

Data analysis

Team collaboration

Tools

Google Ads

Meta Ads Manager

Amazon Advertising

Job description

Location

Lawrenceville, GA — Onsite preferred, remote considered for the right candidate

About Takedown

Takedown is a combat sports lifestyle brand rooted in performance, community, and culture. We design and deliver apparel and gear for athletes and fans of Wrestling, BJJ, MMA, and combat sports of all kinds. We’re growing fast — expanding our reach across eCommerce, retail, and digital — and we’re looking for someone who’s ready to take our digital marketing efforts to the next level.

Position

Overview

We’re seeking a Digital Marketing Manager to oversee and execute campaigns across all paid and performance marketing channels, including Google Ads, Meta Ads, our Roster Program (affiliate), and Amazon Advertising . This role will also support broader digital and eCommerce initiatives, helping drive traffic, conversions, and customer growth.

The ideal candidate has a strong eCommerce background , thrives in a fast-paced, hands-on environment , and is passionate about combat sports . This is a role for a doer and a thinker — someone who can build and manage campaigns, interpret data, and move projects forward independently.

Key Responsibilities

Manage and execute paid media campaigns across Google Ads, Meta (Facebook/Instagram), Amazon, and other relevant platforms.

Oversee Takedown’s Roster Program ( Ambassador/Influencer/A ffiliate marketing) — including partner recruitment, activation, tracking, and performance optimization.

Monitor and analyze campaign performance across all channels, delivering regular reports and actionable insights to drive growth.

Collaborate with creative and eCommerce teams to align campaign assets and messaging with brand goals.

Manage Amazon storefront strategy and advertising to maximize visibility and sales performance.

Partner with eCommerce operations on conversion rate optimization, product launches, and seasonal campaigns.

Develop and maintain a paid media testing roadmap to continually improve ROAS and customer acquisition efficiency.

Stay current on platform updates, industry trends, and emerging digital marketing opportunities.

Manage multiple projects simultaneously, ensuring timelines and performance targets are met.

Qualifications

3–5+ years of experience in digital marketing, with a focus on paid media, eCommerce, or performance marketing.

Hands-on experience with Google Ads, Meta Ads Manager, and Amazon Advertising required .

Experience managing or working with affiliate/ambassador programs a strong plus.

Strong understanding of eCommerce analytics , attribution, and funnel performance metrics (GA4, Meta Insights, etc.).

Proficient in project management and comfortable juggling multiple priorities.

Analytical mindset with a data-driven approach to decision-making.

Self-starter who takes initiative, communicates effectively, and thrives in a team environment.

Familiarity or passion for combat sports (Wrestling, BJJ, MMA, etc.) is a plus.

Why Join Takedown

Be part of a growing brand that lives and breathes combat sports.

Work with a passionate, tight-knit team that values creativity and initiative.

Opportunity to take ownership of key marketing channels and drive measurable results.

Competitive compensation and growth potential within the organization.