Brand & eCommerce Manager

Hard Knocks Combat Gym; Lakewood (CO); Sur place; USD 75 000 - 110 000; Plein temps

Avantages offerts par ce poste

Unlimited training

Résumé du poste

Hard Knocks Combat Gym is seeking a Brand & E-commerce Manager to own our digital presence, from brand guardianship to online revenue growth. You’ll manage the website, optimize UX, and align campaigns across social, email, and paid ads.

The role requires 2+ years in brand or e-commerce management, proficiency with Shopify/WooCommerce, and strong CRO, design, and analytics skills. We offer a dynamic culture and competitive pay plus unlimited training.

Qualifications

• 2+ years in brand management, digital marketing, or e-commerce management.
• Experience designing or maintaining a brand across digital touchpoints.

Responsabilités

• Brand guardianship across all digital touchpoints.
• Own website design, layout, and maintenance for optimal UX.

Connaissances

Brand management

Digital marketing

E-commerce management

UX/UI & CRO

Data-driven mindset

Portfolio

Outils

Shopify

Shopify Plus

WooCommerce

Magento

Figma

Adobe Creative Cloud

Canva

Description du poste

Hard Knocks Combat Gym is seeking a motivated, creative person to elevate us to the next level. Need someone willing to train to understand our culture. Pay plus unlimited bjj, boxing, Karate, and kickboxing training included.

Position Overview

Job Title: Brand & E-commerce Manager

We are looking for a creative yet conversion-focused Brand & E-commerce Manager to lead our digital presence. In this role, you will be the guardian of our brand identity, ensuring consistency across all touchpoints, while taking ownership of our website’s design, functionality, and online revenue growth. You bridge the gap between aesthetics and performance, translating brand storytelling into seamless digital shopping experiences.

Key Responsibilities

1. Brand Management & Creative Direction

Brand Guardianship: Ensure all visual assets, messaging, and digital touchpoints strictly align with brand guidelines and elevate our market positioning.

Creative Asset Production: Oversee or personally design digital graphics, promotional banners, landing pages, email templates, and social assets that reflect the brand's premium aesthetic.

Cross-Channel Consistency: Maintain a cohesive brand narrative across the website, social media, paid ads, and email marketing.

2. Website Design & User Experience (UX)

Website Management: Own the design, layout, and maintenance of the brand's website (e.g., Shopify, WooCommerce, WordPress) to ensure a flawless user experience (UX).

Conversion Rate Optimization (CRO): Regularly analyze user behavior, site traffic, and drop-off points to optimize site layout, product page design, and checkout funnels.

Mobile-First Optimization: Ensure the website delivers a fast, responsive, and visually stunning mobile shopping experience.

3. E-commerce & Merchandising Strategy

Product Merchandising: Strategically merchandise product collections, featured banners, and promotional campaigns on the site to maximize average order value (AOV) and conversion rates.

Inventory & Launch Coordination: Collaborate with marketing and operations to execute seamless product launches, seasonal campaigns, and online sales events.

Performance Analytics: Track key e-commerce metrics (conversion rate, bounce rate, traffic acquisition, and online revenue) using tools like Google Analytics, Shopify Analytics, or Meta Pixel.

Required Qualifications & Skills

Experience: 2+ years of experience in brand management, digital marketing, or e-commerce management (preferably in retail, consumer goods, or DTC brands).

Design Proficiency: Strong working knowledge of web design tools and graphic design software (e.g., Figma, Adobe Creative Cloud, Canva).

E-commerce Platform Expertise: Hands-on experience managing and updating e-commerce platforms like Shopify, Shopify Plus, WooCommerce, or Magento.

UX/UI & CRO Understanding: A grasp of user experience principles, website layout optimization, and conversion-driving design.

Data-Driven Mindset: Comfortable analyzing website metrics, customer behavior, and sales data to inform creative and strategic decisions.

Portfolio: A strong portfolio showcasing website design projects, digital campaigns, and brand identity work.