Director of Content Strategy & Execution

Takedown Sportswear Inc; Lawrenceville (GA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Takedown Sportswear is seeking a driven Director of Content Strategy & Execution to lead and do—strategizing, creating, and optimizing content that fuels growth across ecommerce, team sales, and athlete‑driven initiatives.

If you’re a creative operator who can think big and execute fast, this role is for you. You’ll bridge strategy and execution—managing shoots, freelancers, and campaigns across email, social, and paid ads to deliver on-brand content on time.

Qualifications

• 6+ years in content marketing, creative direction, or production.
• Proven ability to strategize and execute content end-to-end.
• Experience with short-form video, photography, social storytelling.

Responsibilities

• Develop and manage a high-impact content calendar aligned with product drops.
• Translate marketing goals into executable creative plans.
• Lead end-to-end campaign rollout from concept to publish.
• Coordinate shoots and manage freelancers to ensure quality.
• Drive content for PDP imagery, banners, and emails.
• Track KPIs and optimize future campaigns.
• Align with marketing, sales, and operations on goals.

Skills

Content marketing

Creative direction

Production

Video/Photo

Tools

Shopify

Klaviyo

Meta/Google Ads

Creative analytics

Job description

Director of Content Strategy & Execution

October 29, 2025

Position Summary

Takedown Sportswear is seeking a driven, hands‑on Director of Content Strategy & Execution to lead and do—strategizing, creating, and optimizing content that fuels growth across e-commerce, team sales, and athlete‑driven initiatives.

If you’re a creative operator who can think big and execute fast, this role is for you.

Key Responsibilities

• Develop and manage a high‑impact content calendar aligned with product drops, team sales, and major brand moments.


• Turn marketing goals into executable creative plans—defining the “what,” “how,” and “when” of content delivery.


• Take ownership of campaign rollout from concept to publish—briefs, production, editing, and final delivery.


• Be the bridge between creative strategy and daily execution—ensuring ideas don’t just sound good but get done.

Content Production

• Personally lead and execute content production—photo, video, and social assets—when needed to meet deadlines.


• Collaborate with athletes, ambassadors, and events to create real‑time, story‑driven content (fight nights, tournaments, BTS).


• Manage freelance creatives and agencies, ensuring quality and consistency across every deliverable.


• Coordinate shoots, edit selects, and oversee asset organization and post‑production.

E-Commerce + Campaign Content

• Partner with the e‑commerce team to create PDP imagery, homepage banners, campaign videos, and promotional assets.


• Build athlete and influencer‑led campaigns that drive engagement and measurable sales impact.


• Translate product and brand stories into content that performs across email, paid ads, and social channels.


• Develop repeatable creative kits and templates to help the sales team pitch, present, and promote team gear.


• Produce content that highlights custom designs, team partnerships, and success stories across schools and clubs.

Performance + Optimization

• Track and report on key content KPIs—engagement, reach, CTR, and contribution to revenue.


• Use analytics to optimize future campaigns and test new content formats or storytelling styles.


• Continuously refine creative processes to improve speed, consistency, and impact.


• Partner closely with marketing, sales, and operations to align on goals and deliverables.


• Manage cross‑functional timelines and ensure content is delivered on‑brand, on‑time, and on‑brief.


• Bring proactive ideas and solutions to the table—especially during key campaigns and product launches.

Qualifications

• 6+ years in content marketing, creative direction, or production for a consumer or athletic brand.


• Proven ability to both strategize and execute content—from planning to hands‑on delivery.


• Expertise in short‑form video, photography, social media, and storytelling for digital audiences.


• Strong project management and communication skills; thrives in fast‑moving environments.


• Experience with Shopify, Klaviyo, Meta/Google Ads, and creative analytics is a plus.


• Passion for combat sports, wrestling, or fitness culture strongly preferred.

Key Objectives

• Plan it. Create it. Launch it. Deliver high‑impact content that drives awareness and sales.


• Operate efficiently. Build workflows that enable faster, scalable content creation.


• Drive results. Tie every creative output to performance metrics and business goals.


• Champion authenticity. Tell real stories from the mat, cage, and gym that define Takedown’s brand voice.