Marketing Director

Muay Thai Kickboxing; Los Angeles (CA); On-site; USD 33,062 - 37,195; Full time

Job summary

Muay Thai Kickboxing, located in Los Angeles, is seeking a talented Technical Marketing Specialist. This role demands ownership of paid media accounts and managing a complete lead generation system, which includes Meta and Google Ads, along with CRM operations. You will closely work with the ownership, enhancing our brand's growth through effective campaign management and innovative AI-powered solutions.

Ideal candidates should showcase hands-on marketing experience with a strong understanding of the lead generation funnel. The position offers a pay range of $24-27/hr and opportunities for growth as our brand expands.

Qualifications

• Hands-on experience running Meta Ads and Google Ads campaigns independently.
• Comfortable inside a CRM platform (GoHighLevel or equivalent).
• Technical comfort with web platforms (Wix or similar CMS).
• Understands the lead generation funnel end-to-end.
• Active user of AI tools for campaign work and workflow automation.
• Analytical — comfortable reading CPL, CTR, ROAS, and conversion rates.
• Self-directed — identify needs and fix them independently.

Responsibilities

• Own and operate paid media accounts including Meta and Google Ads.
• Manage and optimize the marketing tech stack including Wix and GoHighLevel.
• Lead generation funnel management from ad click to booked class.
• Implement AI tools for streamlining campaign management and reporting.
• Create and update landing pages and track analytics and performance.

Skills

Meta Ads Management

Google Ads Management

CRM Operations

Lead Generation

AI Tool Utilization

Technical Troubleshooting

Tools

Wix

GoHighLevel

Google Analytics

Job description

Overview

Muay Thai Kickboxing Gym is a premier Muay Thai and kickboxing gym with two locations in Los Angeles — North Hollywood and Glendale. Family-owned since 1994, reestablished under new leadership in 2018, and growing. We are not a franchise. We train fighters and civilians alike, produce a podcast and YouTube channel, and are actively building a brand that extends beyond the gym into apparel and media.

The Role

This is a technical marketing role, not simply a content role. You will own the systems and channels that directly drive lead generation and membership growth — paid advertising, CRM operations, website, and AI-powered workflows. You work closely with ownership and report directly to the Owner and Director of Operations.

Your job is to make the machine run — build the campaigns, maintain the tech stack, track the numbers, and close the loop between a lead and a booked trial class. Some weekends are required for events, activations, and content capture. Occasional travel for brand and partnership opportunities.

The Four Core Pillars

Everything in this role sits under one of four responsibilities. These are non-negotiable and define the entire scope of the position.

1 Paid Media — Meta & Google Ads

Own and operate both ad accounts in-house. Build campaigns, write copy, test creatives, manage budgets, and optimize weekly. You are the ads person — there is no agency, no backup. CPL and ROAS are yours to move.

2 Technical Systems

Own the full marketing tech stack: Wix website, GoHighLevel CRM, hosting, domain management, form integrations, webhook troubleshooting, and pixel/tracking setup. When something breaks, you fix it. No developer on retainer.

3 Lead Generation & Funnel Management

Understand how a lead moves from ad click to booked trial to signed member. Manage the full funnel — landing pages, automated follow-up sequences, lead source attribution, and CRM pipeline hygiene. You own the number.

4 AI Fluency & Workflow Automation

Actively use AI tools to streamline campaign management, content drafting, reporting, scheduling, and CRM workflows. You are not waiting for someone to hand you a tool — you find them, test them, and implement them.

What You Will Own

• Meta Ads and Google Ads — campaign architecture, audience strategy, creative testing, bid management, and weekly performance optimization
• GoHighLevel CRM — pipeline setup, lead tagging, automated SMS/email sequences, contact log standards, and integration management
• Wix website — page updates, landing page builds, SEO settings, mobile optimization, embed scripts, and form integrations
• Lead gen funnel — landing pages, thank-you page flows, conversion tracking (pixel events, GA4, UTMs), and lead source reporting
• Analytics and reporting — weekly lead reports, monthly KPI summaries to ownership covering CPL, ROAS, CAC, and net new members
• AI tooling — identifying, implementing, and maintaining AI-powered tools that improve speed and output across all functions
• Tech troubleshooting — DNS, hosting, SSL, webhook failures, CRM integrations, pixel misfires — first line of defense on all of it
• Content support (if capable) — briefing or producing social content, short-form video, or copy to supplement Kimberly and Berto's output

What You Bring

• Hands-on experience running Meta Ads and Google Ads campaigns independently — not supporting someone else's campaigns, owning them
• Comfortable inside a CRM platform (GoHighLevel, HubSpot, or equivalent) — building pipelines, sequences, and automations from scratch
• Technical comfort with web platforms — Wix or similar CMS, basic HTML/CSS, form embeds, DNS settings, and third-party integrations
• Understands the lead generation funnel end-to-end — from ad impression to CRM entry to booked appointment
• Active user of AI tools — Claude, ChatGPT, or equivalent — for campaign work, copy, reporting, and workflow automation
• Analytical — comfortable reading CPL, CTR, ROAS, conversion rates, and attrition data and making decisions from them
• Self-directed — you identify what needs to be fixed and fix it without being asked
• Bonus: experience with short-form video editing, social content creation, or podcast/YouTube production
• Bonus: familiarity with or genuine interest in martial arts, combat sports, or fitness culture

Technical Requirements

Meta Ads Manager

Campaign/ad set/ad architecture, custom audiences, pixel event setup, A/B creative testing, CPL and ROAS optimization

Google Ads

Search campaign structure, keyword match types, negative lists, Quality Score, conversion tracking via GA4

GoHighLevel / CRM

Pipeline stages, contact tagging, SMS/email automation triggers, webhook setup, lead source attribution

Wix / CMS

Page builds, landing pages, SEO settings, custom code embeds, form integrations, mobile QA

Tracking & Analytics

Meta Pixel, GA4 event configuration, UTM parameters, Search Console, attribution windows

AI Tools

Claude, ChatGPT, or equivalent for copy, reporting, workflow automation, and campaign ideation

DNS/domain management, SSL, hosting basics, webhook troubleshooting, third-party app integrations

Compensation

$24-27/hr

Rate is dependent on demonstrated experience with paid media and CRM systems. This is a growth role — the right person will have room to expand their scope and compensation as the brand scales.

Why This Role

• You own the revenue-driving systems of a real brand — not a generic agency client account
• Direct access to ownership — fast decisions, no corporate layers, your work is visible immediately
• A brand with genuine cultural identity in combat sports — not a corporate fitness chain
• Room to grow into a senior marketing role as the brand expands into apparel, media, andathlete programming
• You will work in an environment where the product is legitimately excellent and the community is tight-knit