Senior Manager, Digital Acquisition

RXinsider LTD.; United States; On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Base salary 160k-180k

Performance-based bonus program

Medical, dental, and vision insurance

401K with company match

HSA contributions

Disability and life insurance

PTO 18 days + holidays

Education funds $1500 annually

Job summary

DrFirst seeks a results-driven Senior Manager, Digital Acquisition to run and optimize the digital marketing programs behind our demand engine. You own paid search, SEO, display, email, paid social, and affiliate channels, and you hold the numbers on customer acquisition cost, cost per acquisition, and return on investment.

You lead a small team of digital marketing specialists and coordinators, and you partner daily with product marketing, analytics, and creative.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of digital marketing experience with focus on acquisition and demand generation.
• Proven success with measurable gains in acquisition and revenue.
• Strong analytical skills to work with data and derive insights.

Responsibilities

• Execute and optimize digital acquisition programs across paid search, SEO, display, email, social, and affiliates.
• Manage day-to-day campaigns, track CAC, CPA, and ROI, and adjust tactics to hit targets.
• Lead a small team and provide guidance on campaign execution.
• Collaborate with product marketing, analytics, and creative teams to stay on brand.
• Apply data-driven insights to test new tactics and lift funnel conversion rates.
• Build and maintain reporting on channel performance and spend efficiency.
• Manage agency and partner relationships, including scope and budgeting.
• Track trends and recommend improvements to acquisition programs.
• Ensure healthcare privacy requirements are met and brand standards are upheld.

Skills

Digital marketing

Campaign optimization

Data analysis

Channel optimization

Team leadership

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Ads

Google Analytics 4

LinkedIn Campaign Manager

HubSpot

Marketo

Job description

About DrFirst

For 25 years, DrFirst has empowered providers and patients to achieve better health through intelligent medication management. We improve healthcare workflows and help patients start and stay on therapy with end-to-end solutions that enhance prescription access, affordability, and adherence. Our solutions help 100 million patients a year and are used by more than 420,000 prescribers, 71,000 pharmacies, 270 EHRs and health information systems, and over 2,000 hospitals in the U.S. This is a great opportunity to be a part of a successful Healthcare IT company experiencing significant growth. Here you'll get to work with some of the smartest and most interesting people around, solving unique and complex challenges in healthcare on a scale matched by few companies. If you get excited about stretching yourself in new ways, developing yourself to your fullest potential, and care about working with smart colleagues, we want to talk to you!

Position Overview

DrFirst seeks a results driven Senior Manager, Digital Acquisition to run and optimize the digital marketing programs behind our demand engine. You own paid search, SEO, display, email, paid social, and affiliate channels, and you hold the numbers on customer acquisition cost, cost per acquisition, and return on investment.

You lead a small team of digital marketing specialists and coordinators, and you partner daily with product marketing, analytics, and creative. Our buyers include prescribers, pharmacies, health systems, and EHR partners, so campaign targeting, messaging, and data handling carry a healthcare standard. This role suits a hands on operator who reads the data, tests fast, and turns funnel insight into qualified pipeline.

What you will work on

• Execute and optimize digital acquisition programs to drive qualified traffic and leads across assigned channels, including paid search, SEO, display advertising, email marketing, social media, and affiliates.
• Manage day to day digital marketing campaigns, track performance metrics including customer acquisition cost, cost per acquisition, and return on investment, and adjust tactics to hit targets.
• Lead a small team of digital marketing specialists and coordinators, providing day to day guidance and coaching on campaign execution.
• Partner with product marketing, analytics, and creative teams to keep digital campaigns cohesive and on brand.
• Apply data driven insight to find optimization opportunities, test new tactics, and lift conversion rates across the acquisition funnel.
• Build and maintain reporting on channel performance, pipeline contribution, and spend efficiency for marketing leadership.
• Manage agency, media, and affiliate partner relationships, including scope, budget pacing, and performance reviews.
• Track digital marketing trends and best practices, and recommend improvements to existing acquisition programs.
• Keep campaign targeting, tracking, and data handling aligned with healthcare privacy requirements and DrFirst brand standards.

Qualifications

Required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5 or more years of digital marketing experience with a focus on customer acquisition and demand generation.
• Demonstrated success executing digital acquisition campaigns with measurable gains in customer acquisition and revenue.
• Strong analytical skills, with the ability to work with data and draw actionable insight.
• Solid command of digital marketing channels, tools, and best practices, including SEO, SEM, social media advertising, email marketing, and analytics platforms.
• Hands on experience with paid media and analytics platforms such as Google Ads, Google Analytics 4, and LinkedIn Campaign Manager.
• Experience with a marketing automation platform such as HubSpot, Marketo, Pardot, or Eloqua.
• Strong communication and interpersonal skills, with the ability to collaborate across product marketing, analytics, sales, and creative.

Preferred

• Experience managing or mentoring junior digital marketing staff.
• B2B demand generation experience selling into healthcare providers, pharmacies, health systems, or EHR partners.
• Experience with account based marketing platforms such as 6sense or Demandbase.
• Working knowledge of Salesforce reporting and multi touch attribution models.
• Familiarity with HIPAA and healthcare marketing compliance requirements.

Physical Requirements

• 90% Desk work
• 10% Remote travel to client sites, conferences, or internal team meetings

#LI-GF1 #LI-Remote

Benefits

• Competitive compensation, with a base salary of $160,000 - $180,000 (Exact compensation may vary based on skills and experience)
• Eligible for Company Performance-based Bonus Program, based on individual and company performance
• Medical, dental, and vision insurance
• 401K eligible after 3 months of employment, with 50% company match up to first 5% of salary contributed to the plan with a 3-year vesting schedule
• HSA for eligible employees enrolled in the HDHP, with a generous company contribution up to $500 for individual coverage and $1000 for family coverage per year
• 100% company paid short and long-term disability, AD&D, and group life insurance
• Accrued annual paid time off (PTO) of 18 days for the first 3 years of service, increasing thereafter and 7 paid holiday days
• Employee Assistance Program
• Continuing Education funds up to $1500 annually for eligible programs after 1 year of service
• Voluntary benefits including FSA, Hospital indemnity, Accident and Critical Illness insurances