Digital Marketing Manager (Onsite)

Burkett Restaurant Equipment, Co.; Perrysburg (OH); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Flexible hybrid work arrangement

Competitive salary commensurate with experience

Comprehensive benefits package

Job summary

Burkett Restaurant Equipment, Co. is seeking a Digital Marketing Manager to drive the company’s online marketing strategy. This role entails managing burkett.com, leading SEO initiatives, and overseeing content across various digital channels.

The ideal candidate will bring extensive digital marketing experience, strong leadership skills, and a data-driven mindset to enhance traffic and revenue. A competitive salary and comprehensive benefits are offered, along with a flexible work arrangement after onboarding.

Qualifications

• 5-7+ years of digital marketing experience managing multi-channel programs.
• Strong writing skills with the ability to produce content across multiple formats.
• Ability to present clearly and concisely to leadership.

Responsibilities

• Own the health and growth of burkett.com.
• Lead SEO strategy and execution.
• Manage content across digital channels.
• Analyze campaign performance and present insights.

Skills

Digital marketing experience

Content creation and management

Google Analytics proficiency

Email/CRM platforms experience

Paid search and paid social campaign management

Tools

Google Analytics

Klaviyo

Shopify

Job description

Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels.

We are looking for a hands‑on, data‑driven Digital Marketing Manager to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross‑functional teams to grow traffic, engagement, and online revenue.

Position Title: Digital Marketing Manager

• Reports To: Vice President of Marketing
• Scheduled Hours: Mon-Fri / 8:00am-5:00pm
• FLSA Status: Salary
• Working Arrangement: Primarily Onsite

Key Responsibilities

• Own the health, performance, and growth of burkett.com as our primary digital storefront.
• Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on‑page recommendations with a focus on driving qualified organic traffic.
• Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey.
• Lead conversion rate optimization (CRO) efforts to increase add‑to‑cart rates, checkout completion, and overall site revenue.
• Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.
• Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels.
• Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform.
• Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement.
• Proven experience collaborating across departments and managing stakeholders.
• Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.
• Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics.
• Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership.
• Own marketing analytics, pulling data from multiple channels & sources into unified dashboards and reports.
• Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps.
• Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap.
• Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively.

Qualifications

• 5‑7+ years of digital marketing experience, with a proven track record managing multi‑channel programs.
• Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals.
• Strong content creation, management and delivery abilities across key channels.
• Hands‑on experience with email/CRM platforms; Klaviyo experience strongly preferred.
• Proficiency with Google Analytics / GA4 and comfort turning data into decisions.
• Experience managing paid search and/or paid social campaigns.
• Strong writing skills with the ability to produce content across multiple formats and channels.
• Excellent communication skills; ability to present clearly and concisely to leadership.
• Highly organized, detail‑oriented, and able to manage multiple priorities simultaneously.
• Self‑starter who can own initiatives end‑to‑end with minimal oversight.

Preferred Qualifications

• Experience in e‑commerce, retail, or B2B/B2C product marketing.
• Background in the foodservice, restaurant, or hospitality supply industry.
• Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar).
• Google Ads or Google Analytics certification.
• Hands‑on experience with CRO and A/B testing tools (e.g., VWO, Optimizely, or similar).
• Experience with content calendar or project management tools (e.g., Asana, Trello, CoSchedule).

Why Burkett Restaurant Equipment and Supplies?

• Join a growing company with a strong reputation in the restaurant equipment industry.
• A collaborative, energetic team environment with direct access to leadership.
• The opportunity to make a measurable impact at a growing, nationally recognized brand.
• Flexible hybrid work arrangement allowing for 1 day/week offsite after initial onboarding period (6 months).
• Opportunity for growth and leadership in a dynamic, fast‑paced environment.
• Competitive salary commensurate with experience.
• Competitive benefits package.
• The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment.

We are an Equal Employment Opportunity employer & a Drug Free Workplace.