Digital Marketing Manager (Onsite)

Burkett Restaurant Equipment; Perrysburg (OH); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangement

Comprehensive benefits package

Opportunity for growth and leadership

Job summary

Burkett Restaurant Equipment is seeking a skilled Digital Marketing Manager to enhance their e-commerce strategy. The ideal candidate will possess 5-7 years of digital marketing experience, leading SEO efforts and optimizing digital channels.

The role includes developing original content, analyzing campaigns, and managing social media presence. Join a growing team and contribute to a nationally recognized brand!

Qualifications

• 5-7+ years of digital marketing experience managing multi-channel programs.
• Strong writing and content management abilities across key channels.
• Proven experience with paid search and paid social campaigns.

Responsibilities

• Own the health and growth of Burkett's digital storefront.
• Lead SEO and conversion rate optimization efforts.
• Develop original content for all channels.

Skills

Digital marketing experience

Content creation

Google Analytics proficiency

Communication skills

Tools

Klaviyo

Google Ads

Shopify

A/B testing tools

Job description

Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels.

We are looking for a hands‑on, data‑driven Digital Marketing Manager to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross‑functional teams to grow traffic, engagement, and online revenue.

Position Title: Digital Marketing Manager

• Reports To: Vice President of Marketing
• Scheduled Hours: Mon-Fri / 8:00am-5:00pm
• FLSA Status: Salary
• Working Arrangement: Primarily Onsite

Key Responsibilities

• Own the health, performance, and growth of burkett.com as our primary digital storefront.
• Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on‑page recommendations with a focus on driving qualified organic traffic.
• Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey.
• Lead conversion rate optimization (CRO) efforts to increase add‑to‑cart rates, checkout completion, and overall site revenue.
• Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.
• Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels.
• Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform.
• Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement.
• Proven experience collaborating across departments and managing stakeholders.
• Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.
• Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics.
• Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership.
• Own marketing analytics, pulling data from multiple channels & sources into unified dashboards and reports.
• Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps.
• Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap.
• Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively.

Qualifications

• 5‑7+ years of digital marketing experience, with a proven track record managing multi‑channel programs.
• Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals.
• Strong content creation, management and delivery abilities across key channels.
• Hands‑on experience with email/CRM platforms; Klaviyo experience strongly preferred.
• Proficiency with Google Analytics / GA4 and comfort turning data into decisions.
• Experience managing paid search and/or paid social campaigns.
• Strong writing skills with the ability to produce content across multiple formats and channels.
• Excellent communication skills; ability to present clearly and concisely to leadership.
• Highly organized, detail‑oriented, and able to manage multiple priorities simultaneously.
• Self‑starter who can own initiatives end‑to‑end with minimal oversight.

Preferred Qualifications

• Experience in e‑commerce, retail, or B2B/B2C product marketing.
• Background in the foodservice, restaurant, or hospitality supply industry.
• Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar).
• Google Ads or Google Analytics certification.
• Hands‑on experience with CRO and A/B testing tools (e.g., VWO, Optimizely, or similar).
• Experience with content calendar or project management tools (e.g., Asana, Trello, CoSchedule).

Why Burkett Restaurant Equipment and Supplies?

• Join a growing company with a strong reputation in the restaurant equipment industry.
• A collaborative, energetic team environment with direct access to leadership.
• The opportunity to make a measurable impact at a growing, nationally recognized brand.
• Flexible hybrid work arrangement allowing for 1 day/week offsite after initial onboarding period (6 months).
• Opportunity for growth and leadership in a dynamic, fast‑paced environment.
• Competitive salary commensurate with experience.
• Competitive benefits package.
• The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment.

We are an Equal Employment Opportunity employer & a Drug Free Workplace.