Digital Marketing Manager (Onsite)

Burkett Restaurant Equipment & Supplies; Perrysburg (OH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision

401(k) with company match

PTO & Holidays

Hybrid work after onboarding

Career growth opportunities

Job summary

Burkett Restaurant Equipment & Supplies is seeking a hands-on Digital Marketing Manager to lead and execute our digital marketing strategy. This is an ownership role - you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels.

The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.

Qualifications

• 5-7+ years of digital marketing experience across multi-channel programs.
• Strong content creation, management and delivery abilities across key channels.
• Hands-on experience with email/CRM platforms; Klaviyo preferred.
• Proficiency with Google Analytics / GA4 and turning data into decisions.
• Experience managing paid search and/or paid social campaigns.
• Excellent writing and communication skills; able to present to leadership.

Responsibilities

• Own health, performance, and growth of burkett.com as our primary digital storefront.
• Lead SEO strategy, keyword research, site audits, rank tracking, and on-page optimization.
• Champion UX improvements via heatmaps and funnel data to improve customer journey.
• Lead CRO efforts to increase add-to-cart, checkout completion, and site revenue.
• Manage content across channels from website to social and email.
• Maintain a content calendar aligning website updates, campaigns, and product launches.
• Develop original content for website copy, blog, emails, social, and promotions.
• Oversee social media presence and publishing calendar; grow engagement.
• Collaborate across departments and manage stakeholders.
• Drive revenue through owned/paid channels and lifecycle programs.
• Build, manage, and optimize paid search and paid social; monitor ROAS.
• Analyze campaigns; present insights and optimization recommendations.
• Own marketing analytics; create unified dashboards and reports.
• Define and track KPIs; report to leadership with action steps.
• Identify trends and growth opportunities to refine roadmap.
• Stay current on industry trends and tools; offer timely recommendations.

Skills

Digital marketing strategy

Multi-channel programs

Data-driven decision making

Content creation & delivery

Email/CRM platforms

Google Analytics/GA4

Paid search & paid social

Writing & communication

Leadership collaboration

Self-starter / ownership

Tools

Shopify

Klaviyo

Google Analytics/GA4

Google Ads

VWO/Optimizely/A/B testing tools

Asana

Trello

CoSchedule

Job description

Burkett Restaurant Equipment & Supplies is one of the nation's leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett's marketing function is central to driving awareness, traffic, and revenue across all channels.

We are looking for a hands-on, data-driven Digital Marketing Manager to lead and execute Burkett's digital marketing strategy. This is an ownership role - you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.

Position Title

• Digital Marketing Manager

• Reports To: Vice President of Marketing
• Scheduled Hours: Mon-Fri / 8:00am-5:00pm
• FLSA Status: Salary
• Working Arrangement: Primarily Onsite

Key Responsibilities

• Own the health, performance, and growth of burkett.com as our primary digital storefront
• Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic
• Champion UX improvements through heatmap analysis, session recordings, and funnel data - identifying friction and testing solutions to improve the customer journey
• Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue
• Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.
• Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels
• Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform
• Oversee Burkett's social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement
• Proven experience collaborating across departments and managing stakeholders
• Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones
• Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics
• Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership
• Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports
• Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps
• Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap
• Stay current on industry trends, platform algorithm updates, and emerging tools - bringing relevant recommendations to the team proactively

Requirements

• 5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs
• Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals
• Strong content creation, management and delivery abilities across key channels
• Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred
• Proficiency with Google Analytics / GA4 and comfort turning data into decisions
• Experience managing paid search and/or paid social campaigns
• Strong writing skills with the ability to produce content across multiple formats and channels
• Excellent communication skills; ability to present clearly and concisely to leadership
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
• Self-starter who can own initiatives end-to-end with minimal oversight

Preferred Qualifications

• Experience in e-commerce, retail, or B2B/B2C product marketing
• Background in the foodservice, restaurant, or hospitality supply industry
• Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar)
• Google Ads or Google Analytics certification
• Hands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar)
• Experience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule)

Benefits

Why Burkett Restaurant Equipment and Supplies?

• Join a growing company with a strong reputation in the restaurant equipment industry
• A collaborative, energetic team environment with direct access to leadership
• The opportunity to make a measurable impact at a growing, nationally recognized brand
• Flexible hybrid work arrangement allowing for 1 day/week offsite after initial onboarding period (6 months)
• Opportunity for growth and leadership in a dynamic, fast-paced environment
• Competitive salary commensurate with experience
• Competitive benefits package
• The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment.

We are an Equal Employment Opportunity employer & a Drug Free Workplace.