Digital Marketing Manager - Hybrid

Globe Life; Culver City (CA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive health insurance

Dental insurance

Vision insurance

401k retirement plan

Paid time off

Parental leave

Educational reimbursement

Company-paid mental health counseling

Job summary

Join a forward-thinking company as a Digital Marketing Manager, where you'll lead innovative digital campaigns and mentor a dynamic team. This hybrid role allows you to work from home while also collaborating in the office. You'll oversee end-to-end digital marketing projects, manage substantial advertising budgets, and leverage your expertise in Google and Bing strategies. With a strong focus on performance metrics, you'll drive impactful results and help shape the future of digital marketing. Enjoy competitive compensation and a supportive environment that values your contributions and growth.

Qualifications

• 8+ years of digital advertising experience, with 2-3 years in a managerial role.
• Deep understanding of Google & Bing Paid Search strategies.

Responsibilities

• Oversee digital marketing campaigns and manage junior team members.
• Analyze KPIs, report on performance, and recommend improvements.

Skills

Digital Advertising

Campaign Management

Google Ads

Bing Ads

Project Management

Leadership

Data Analysis

Communication

Education

High School Diploma

Bachelor's Degree

Tools

Google Analytics

Microsoft Excel

Meta Ads

Job description

Job Description

Position: Digital Marketing Manager - Hybrid

Location: Culver City, CA (WFH Monday & Friday, In Office Tuesday-Thursday)

Primary Duties & Responsibilities

• Oversee management of digital marketing campaigns.
• Identify and scale new advertising partners and opportunities.
• Manage end-to-end digital marketing projects.
• Plan and execute new campaigns under management guidance.
• Facilitate A/B testing across digital channels and websites.
• Report on campaign performance and provide executive summaries.
• Allocate responsibilities and lead junior marketing team members.
• Analyze KPIs and recommend improvements.
• Monitor brand and conduct competitive intelligence.
• Manage media relationships and test new media types.
• Research and become an authority on new digital advertising platforms.
• Mentor and educate team members.
• Maintain and develop internal processes for digital asset management and compliance, including Cloudinary.

Qualifications

• High school diploma or equivalent; Bachelor's preferred.
• 8+ years digital advertising experience.
• 2-3 years in a managerial or senior digital marketing role.
• Deep understanding of Google & Bing Paid Search strategies.
• Experience managing large advertising budgets for direct response campaigns.
• Proficient in campaign creation and reporting on platforms like Google Ads, Meta Ads, etc.
• Strong grasp of digital performance metrics and KPIs.
• Experience with analytics tools like Google Analytics.
• Proficiency in Microsoft Excel and other MS Office tools.
• Excellent communication, project management, and leadership skills.
• Ability to prioritize and handle pressure.
• Web-savvy with a capacity to learn new technologies.

Benefits & Support

• Competitive compensation.
• Comprehensive health, dental, vision insurance.
• Retirement plans including 401k and pension.
• Paid time off and holidays.
• Parental leave.
• Subsidized subscriptions for wellness and productivity.
• Company-paid mental health counseling.
• Educational reimbursement and professional development courses.

Join Globe Life and make a meaningful impact in a supportive environment that values your talents and perspectives.