Digital Marketing Manager: Growth, ROI & Transformation

Advanced Drainage Systems, Inc.; Hilliard (OH); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health & Welfare Benefits

401k match

Employee stock purchase plan

Tuition reimbursement

Parental leave

Flexible spending accounts

Short-term and long-term disability

Basic life insurance

AD&D

HSA

Job summary

Advanced Drainage Systems, Inc. is seeking a Digital Marketing Manager to lead web, social, and online strategies, driving ADS as a digital leader in the stormwater space. You will plan, develop, and execute campaigns with strong storytelling and analytics to improve ROI.

You will collaborate with internal teams, agencies, and partners, manage marketing automation, and develop dashboards to measure KPIs and ROI across channels.

Qualifications

• Bachelor’s degree in marketing, technology, or related field; MBA preferred.
• 7–10 years of experience in digital marketing or related field.
• CMS experience (Sitefinity a plus).
• CRM experience (Salesforce preferred).
• Marketing Automation experience (Pardot preferred).
• DAM and PIM experience.
• Expertise in digital analytics (tagging, attribution, dashboard development).
• Knowledge of website analytics tools.
• Ability to travel up to 25%.

Responsibilities

• Build infrastructure to support ADS Digital Transformation.
• Integrate systems to create a cohesive customer experience.
• Lead and advocate for digital marketing.
• Evaluate software and trends to benefit the business.
• Collaborate with internal teams, external agencies, and vendor partners.
• Optimize digital campaigns using email, SEO/PPC, social, etc.
• Create marketing content to promote products/services/sustainability.
• Implement marketing automation capabilities to drive engagement, loyalty, and sales.
• Develop a full view and attribution and ROI model using digital and social analytics.
• Create dashboards and infographics for actionable insights.
• Measure and report performance of digital marketing campaigns against goals (ROI and KPIs).

Skills

Storytelling

Analytics

Cross-functional

UX/CX understanding

ROI measurement

A/B testing

Project management

Leadership

Presentations

Stakeholder alignment

Education

Bachelor's degree in marketing/related field

MBA preferred

Tools

Sitefinity CMS

Salesforce CRM

Pardot Marketing Automation

DAM (Digital Asset Management)

PIM

Job description

Advanced Drainage Systems, Inc. is seeking a Digital Marketing Manager to lead web, social, and online strategies, driving ADS as a digital leader in the stormwater space. You will plan, develop, and execute campaigns with strong storytelling and analytics to improve ROI.

You will collaborate with internal teams, agencies, and partners, manage marketing automation, and develop dashboards to measure KPIs and ROI across channels.