Digital Marketing Manager - Growth & Automation

HCTC; Kerrville (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Medical benefits

Paid time off

Job summary

Hill Country Telephone Cooperative (HCTC) in Kerrville, TX is seeking an experienced Digital Marketing Manager to lead the day-to-day strategy, execution, and optimization of our digital channels and customer experiences. This manager-level role owns the digital marketing ecosystem, including the website, organic social media, email campaigns, marketing automation, analytics, and digital customer journeys.

You will translate telecom products into clear digital messaging, develop SEO and GEO

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years digital marketing experience.
• Experience across multiple digital channels and data-driven optimization.

Responsibilities

• Manage the digital marketing ecosystem including website, social, email, SMS, push, analytics.
• Own website strategy, UX, conversion paths and ongoing optimization.
• Lead SEO and GEO strategies to improve visibility across traditional and AI-driven search.
• Use AI-driven tools to improve content quality, efficiency, and engagement.
• Develop and measure digital campaigns for acquisition, onboarding, retention, and win-back.
• Design digital customer journeys to reduce friction and boost conversion.
• Analyze engagement data and build dashboards with KPIs.

Skills

Digital marketing strategy

Website management

SEO

Analytics

Marketing automation

Email marketing

Social media management

A/B testing

AI tools in marketing

Education

Bachelor's degree in Marketing

Tools

Google Analytics 4

Marketing automation platforms

Job description

Hill Country Telephone Cooperative (HCTC) in Kerrville, TX is seeking an experienced Digital Marketing Manager to lead the day-to-day strategy, execution, and optimization of our digital channels and customer experiences. This manager-level role owns the digital marketing ecosystem, including the website, organic social media, email campaigns, marketing automation, analytics, and digital customer journeys.

You will translate telecom products into clear digital messaging, develop SEO and GEO