Marketing Manager (Residential Homebuilder)

Mattamy Homes; Farmers Branch (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Vacation

Time off

Sick leave

Wellness day

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability

401(k) match

Tuition Reimbursement

Entertainment discounts

Employee Home Ownership Program

Volunteer program

Job summary

Mattamy Homes seeks a seasoned Marketing Manager to lead digital campaigns across paid, organic, and email channels from our Dallas area office. You will partner with agencies, monitor analytics, and produce monthly performance reports for leadership.

The ideal candidate has a Bachelor’s in Marketing, 5+ years of marketing experience (2+ in leadership), strong communication, and proficiency with MS Office, Adobe Creative Suite, Google Analytics, and Sitecore.

Qualifications

• Bachelor’s degree in Marketing or related field (preferred).
• 5+ years’ experience in Marketing, preferably in construction/real estate.
• 2+ years’ experience in a management/leadership role.
• Ability to multi-task, meet deadlines and prioritize in a fast-paced environment.
• Market research and data analysis experience.
• Excellent organizational, communication and interpersonal skills.
• Strong MS Word/Excel skills; familiarity with Adobe Acrobat and Sitecore preferred.

Responsibilities

• Oversee measurement and reporting performance of all digital marketing campaigns (paid, organic, SEO, e-blasts) against goals (ROI, KPIs).
• Collaborate with agency to brainstorm growth strategies for digital marketing.
• Oversee distribution of all e-blasts and drip campaigns.
• Monitor website analytics tools (Google Analytics) and agency dashboards.
• Coordinate updates to website content as required by agency and marketing goals.
• Gather sales data from builder team; develop monthly comps reports and marketing reports.
• Assist in formatting and editing marketing collateral using Adobe Creative Suite.
• Oversee signage development and installation with sign company.
• Capture photos/videos for use in assets (model homes/events).
• Support event promotions through digital assets and paid ads.

Skills

Digital marketing

ROI analysis

Leadership

Market research

Communication

Copywriting

Project management

Analytics

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Adobe Creative Suite

Sitecore

Microsoft Excel

Microsoft Word

Adobe Acrobat

Job description

Mattamy Homes is the largest family-owned homebuilder in North America, with 45-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets – Charlotte, Dallas, Jacksonville, Orlando, Phoenix, Raleigh, Southeast Florida, Southwest Florida, Tampa, Tucson and Wellen Park.

What you’ll do

• Oversee measurement and reporting performance of all digital marketing campaigns (paid, organic, SEO, e‑blast) and assess against goals (ROI and KPIs). Make recommendations for improved performance.
• Work alongside agency to brainstorm new and creative growth strategies for digital marketing efforts.
• Oversee the distribution of all e‑blasts (drip campaigns, monthly e‑blasts, etc.).
• Monitor website analytics tools (Google Analytics and agency dashboard).
• Oversee agency‑required updates to website content.
• Gather sales data from builder team, develop monthly comps reports and written sales and marketing reports.
• Assist in formatting and editing of marketing collateral utilizing Adobe Creative Suite.
• Oversee signage development and installation with sign company.
• Consistently take new images and videos for use in creative assets (model homes/events/downtown visitors, etc.).
• Work alongside event coordinator on digital assets for event promotion (digital screens, paid digital ads, e‑blasts, website listings).
• Other duties to be discussed.

What you’ll bring

• Bachelor’s degree in Marketing or a related field (preferred but not required).
• Minimum of 5 years’ experience in Marketing, preferably in the construction industry (residential or commercial).
• Minimum of 2 years’ experience in a management/leadership role.
• Ability to multi‑task, recognize deadlines and prioritize workload in a fast‑paced environment.
• Proactive sourcing of information and experience with market research and analysis.
• Excellent organizational, communication and social skills.
• Excellent command of Microsoft Word and Excel; minimal knowledge of Adobe Acrobat and Sitecore preferred.
• Technical skills to update digital media and sites (website, social media, etc.).
• Detail oriented and able to develop creative copy for advertising and marketing collateral, including ads, e‑blasts, event write‑ups, flyers, etc.
• Ability to lift up to 20 lbs while helping set up and break down equipment at events.

Be yourself. We want it that way. At Mattamy Homes, we’re passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important aspects of the work we do to support our homebuyers, colleagues and communities.

Benefits

• 3 weeks of company paid vacation.
• 1 week of company paid time off.
• 1 week of sick time.
• 1 wellness day.
• Health, Dental and Vision Insurance.
• Life Insurance and Short/Long Term Disability.
• Flex Spending, 401(k) with Company Matching and Tuition Reimbursement.
• Entertainment discounts, Employee Home Ownership Program, Company‑wide Volunteer Program.

Mattamy Homes is an equal employment opportunity employer and does not discriminate on the basis of age, race, color, citizenship, religion, sex, national origin, disability or with respect to any other status protected under federal, state, and local laws or ordinances. Equal access to programs, services, and employment is available to all persons. Qualified applicants will be contacted directly by the Talent Acquisition team.