Digital Marketing Manager (B2B)

VertMarkets, Inc.; Erie (Erie County); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player in media and publishing is seeking a Digital Marketing Manager to enhance engagement within the life sciences sector. In this dynamic role, you will leverage your expertise in B2B marketing, particularly on LinkedIn, to create and execute impactful strategies that attract and engage targeted audiences. Collaborating with various teams, you will analyze performance metrics to optimize campaigns across multiple channels. This position offers a chance to be at the forefront of digital marketing in a thriving industry, making significant contributions to community growth and professional development. Join a forward-thinking company that values innovation and teamwork!

Benefits

Medical coverage

Vision coverage

Dental coverage

Short-term disability insurance

Long-term disability insurance

Life insurance

401(k) with company match

15 vacation days

6 personal days

13 company-paid holidays

Qualifications

• 3+ years of B2B social media marketing experience, focusing on LinkedIn.
• 5+ years in digital marketing, copywriting, or audience development.

Responsibilities

• Develop multichannel digital marketing campaigns to grow audience.
• Lead LinkedIn marketing strategy to boost subscriptions and engagement.

Skills

B2B social media marketing

LinkedIn marketing

Digital marketing

Copywriting

Audience development

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn analytics

Google Analytics

Job description

About Us:
We are a media and publishing company at the heart of the life sciences industry. Our mission is to connect professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities. Our websites serve as trusted hubs for industry analysis, best practices, and professional growth. We are looking for someone to help us grow and engage these communities even further.

About the Role:
We are seeking a results-driven Digital Marketing Manager (B2B) to develop and execute marketing strategies that attract, convert, and engage our targeted audience segments. You will focus heavily on LinkedIn — leveraging both organic and paid tactics— to grow our subscriber base and deepen audience engagement. If you have a background in B2B marketing and a passion for connecting the right people with the right content, we would love to hear from you. This position will be at our Erie, PA location.

Key Responsibilities:

1. Develop and execute multichannel digital marketing campaigns that leverage our content, events, and other resources to grow our audience of life sciences professionals across our portfolio of websites.
2. Lead strategy and best practice development and implementation for our LinkedIn marketing efforts to increase subscriptions, registrations, and engagement.
3. Create compelling, audience-focused messaging that resonates with targeted persona groups.
4. Analyze campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.
5. Collaborate with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities.
6. Execute campaigns across additional digital channels (e.g., email, web push notifications, etc.).
7. Stay up to date on industry and platform trends to continuously improve our approach and performance.

POSITION REQUIREMENTS

Required Education / Skills / Experience:

1. 3+ years of B2B social media marketing experience with a strong emphasis on LinkedIn (organic and paid campaigns).
2. 5+ years in digital marketing, copywriting, audience development, or digital publishing.
3. Demonstrated ability to craft and execute social media strategies that drive measurable results.
4. Excellent writing skills and the ability to distill complex ideas into engaging, digestible content.
5. Strong analytical skills; comfortable interpreting data to inform and improve performance.
6. Proven project management capabilities and high attention to detail.
7. Team player with excellent communication and collaboration skills.
8. Familiarity with current digital marketing platforms, tools, trends, and best practices.

Preferred Skills / Experience:

1. Experience marketing within the life sciences or another highly technical industry.
2. Hands-on marketing experience across channels including email, SEO, other social media, SMS, push notifications, etc.

Life Science Connect offers a generous compensation package. In addition to a competitive salary, you'll enjoy:

1. Medical/vision/prescription/dental coverage for you and your family.
2. 100% company-paid short- and long-term disability insurance.
3. 100% company-paid life insurance.
4. 401(k) with dollar-for-dollar company match up to 6%.
5. 15 vacation days and 6 personal days on day 1.
6. 13 company-paid holidays.

To view all our job postings and showcases for some of our employees, visit: https://lifescienceconnect.com/careers/