Marketing Manager, Hospitality

Vail Resorts; Broomfield (CO); Remote; USD 76,000 - 101,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead digital strategies for their hospitality division. This role involves optimizing web content, analyzing data to drive marketing campaigns, and collaborating with various teams to enhance guest experiences. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for the hospitality industry. Join a forward-thinking company that values innovation and creativity in a fast-paced environment, where your contributions can make a significant impact on guest satisfaction and business success.

Benefits

Free ski passes for employees

Employee discounts on lodging and food

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Health Insurance

Vision Insurance

Dental Insurance

Free ski passes for dependents

Critical Illness and Accident plans

Qualifications

• 3+ years of marketing experience, preferably in hospitality or travel.
• Strong analytical skills to leverage data for marketing strategies.

Responsibilities

• Manage digital marketing strategy and execution for hospitality.
• Collaborate cross-functionally to achieve business goals.

Skills

Digital Marketing

Data Analysis

Communication

Project Management

Education

Bachelor's Degree in Marketing

Equivalent Experience

Tools

Google Analytics

Adobe Analytics

Microsoft Office Suite

Job description

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Summary Of Job

The Hospitality Marketing team is responsible for driving digital strategy and execution for Vail Resorts' Lodging portfolio.

The Marketing Manager of Hospitality will be responsible for driving digital campaign strategy and optimizations and working cross-functionally with partners (internal & external).

The ideal candidate has digital and omni-channel marketing experience, is an excellent communicator, a creative and critical thinker, has experience leveraging data to drive results, and enjoys working in a very fast-paced environment. This is both a strategic and tactical role.

Job Specifications

• Starting Wage: $76,841.70 - $100,034.21
• Employment Type: Year Round
• Shift Type: Full Time hours available
  
  

Essential Job Responsibilities

• Manage hospitality marketing digital/web content optimization and execution, including partnering with and gaining alignment from key stakeholders
• Work cross-functionally to achieve business goals and successfully communicate data-driven insights in a matrixed environment
• Create and distribute on-going businessreporting to track performance and provide insights and optimizations from disparate data sources
• Act as a subject matter expert on the digital guest experience/UX and content across owned Hospitality websites and ecommerce platforms as well as online travel agencies
• Leverage data-driven strategy by partnering with Revenue Management and Analytics partners in developing evergreen promotional offers
• Collaborate with business partners to understand opportunities for testing, form hypotheses around digital and content improvements, then work with partners to design and execute tests that’ll prove/disprove those hypotheses
• Lead project management across the Hospitality digital/web experience, reporting, and campaign launch process
• Partner with Digital Content, Operations and IT teams to make strategic updates to optimize web pages for conversion and boost online revenue while improving UX.
• Manage the hospitality marketing budget and month end process to ensure alignment with forecasted budget
• Support Go-to-market process in partnership with the Hospitality Marketing team, bringing data and digital experience expertise to help lead and optimize strategy and execution
• Partner with Hospitality Operations stakeholders in driving key initiatives and supporting stakeholder communication
  
  

Job Requirements

• Four-year college degree or equivalent experience required. Emphasis in marketing, business and/or communications is preferred
• 3+ years of marketing work experience. Hospitality / Travel experience a plus
• 1+ years direct supervisory experience
• Word, Excel, and PowerPoint; Google and/or Adobe Analytics experience a plus
• Excellent English language and writing skills
• High degree of organization, attention to details and level of professional conduct
• Confident, collaborative leader who is able to function optimally in a matrixed environment by leading through influence; works independently, takes the initiative and has the desire to achieve
  
  

Copywriting And/or Photography Experience Is Preferred, But Not Required

The expected Total Compensation for this role is $76,841.70 - $100,034.21. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
  
  

Full Time Roles Are Eligible For The Above, Plus

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
  
  

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 508271

Reference Date: 05/07/2025

Job Code Function: Marketing