Marketing Manager - B2B SaaS Software

Nalpeiron; Colorado; Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic B2B SaaS Marketing Manager to spearhead innovative marketing strategies. This role offers the opportunity to shape and scale marketing initiatives that drive customer acquisition and product adoption. You will collaborate closely with sales and product teams, ensuring a unified brand message while leveraging analytics to optimize campaigns. Join a remote-first culture that values creativity and autonomy, and take your career to the next level in a stable, mature software business that prioritizes continuous learning and innovation.

Benefits

Flexible work environment

Competitive compensation

Stock options

25 days paid holiday

Family-friendly work environment

Qualifications

• 3+ years in B2B SaaS marketing with proven strategy execution.
• Strong expertise in digital marketing channels and analytics.

Responsibilities

• Develop and execute marketing strategies for customer acquisition.
• Lead demand generation campaigns across digital channels.

Skills

B2B SaaS marketing

Digital marketing

SEO

Content marketing

Email automation

Analytics tools

Project management

Tools

Google Analytics

HubSpot

Job description

--- DO NOT APPLY FOR THIS ROLE IF YOU DO NOT HAVE EXTENSIVE B2B SAAS OR SOFTWARE EXPERIENCE - USA BASED ONLY ---

B2B SaaS Marketing Manager

Location: Remote

Type: Full-time, Mid-level

Nalpeiron Inc. is seeking a strategic, data-driven B2B SaaS Marketing Manager to lead and execute our marketing initiatives. This is a unique opportunity to shape and scale our marketing function, drive measurable growth, and make a direct impact on our market presence.

This as a key role in a small company where you will be hands on and in control of driving growth marketing with with the CMO and other team members in a fun collaborative environment.

About Nalpeiron

Founded in 2005, Nalpeiron pioneered cloud-based software licensing solutions. Through continuous innovation, we now offer The Nalpeiron Growth Platform, our best-in-class platform.

Our success stems from our inclusive remote-first culture, where diverse team members balance personal lives while delivering exceptional results. Many of our original team members and customers have stayed with us for over a decade.

With a flat organizational structure and no office politics, we're a stable, profitable company focused on creating outstanding products for enterprise software customers.

https://nalpeiron.com/

About the Role

As our B2B SaaS Marketing Manager, you will develop and implement comprehensive marketing strategies that drive customer acquisition, product adoption, and brand awareness. You'll work cross-functionally with sales, product, and leadership teams to align marketing efforts with business objectives and ensure a consistent, compelling brand message across all channels.

Key Responsibilities

• Strategy & Planning:Develop and execute go-to-market strategies for new features and products, informed by market research, competitive analysis, and business goals.
  • Including pricing, positioning, and packaging of offerings
  • Growth strategies
• Campaign Management:Lead demand generation and lifecycle marketing campaigns across digital channels (SEO, PPC, email, social, content, webinars, and partnerships) to drive qualified leads and customer engagement.
  • Working with our agencies and team members to maximize inbound lead generation
• Content Leadership:Oversee the creation of high-quality, value-driven content that communicates our proposition and resonates with technical and business audiences.
• Analytics & Optimization:Set KPIs, monitor campaign performance, and leverage analytics tools to optimize marketing initiatives, lower customer acquisition costs, and maximize ROI.
• Collaboration:Partner with sales, product, and customer success teams to ensure alignment, support lead conversion, and enhance the customer journey.
• Brand Positioning:Develop compelling messaging and positioning that differentiates our solutions in the competitive SaaS landscape.
• Market Insight:Conduct ongoing market and customer analysis to identify growth opportunities and inform strategic decisions.
• Resource Coordination:Manage relationships with agencies, freelancers, and internal stakeholders to execute marketing initiatives efficiently.

What We're Looking For

• 3+ years of experience in B2B SaaS marketing, with a proven ability to build and execute marketing strategies from the ground up.
• Strong expertise in digital marketing channels, including SEO, paid acquisition, content marketing, and email automation.
• Analytical mindset with proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, AI tools, etc).
• Experience with lifecycle marketing, product-led growth, and subscription-based models is highly desirable.
• Excellent communication skills with the ability to craft messaging for technical and business audiences.
• Demonstrated project management skills and experience coordinating cross-functional teams or external partners.
• Entrepreneurial, proactive, and comfortable working in a fast-paced, high-impact environment.
• Someone who loves making content, especially video and podcasts.

Why Join Us

• 100% remote, flexible work environment with a high degree of autonomy.
• Safe, mature Software business with 20 years in business - not a startup.
• Opportunity to build and scale a marketing function directly influencing company growth.
• Collaborative, entrepreneurial team culture focused on innovation and continuous learning.
• Competitive compensation and benefits, including stock options for high performers.
• 25 days paid holiday as well as regular US holidays.
• Family-friendly and flexible work environment timing.

If you're a creative, data-driven marketer ready to take ownership of a high-impact B2B SaaS marketing role, we want to hear from you.

Apply today and help us shape the future of enterprise software marketing!