Digital Marketing Manager: AI-Driven Demand Gen

GE HealthCare

United States

Remote

USD 108,000 - 162,000

Full time

2 days ago

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Benefits offered by this job

Medical, dental, vision benefits

401(k) plan with company match

Tuition reimbursement

Job summary

GE HealthCare is seeking a Digital Marketing Manager for the Contrast Media Portfolio to design and implement data-driven digital campaigns that leverage marketing automation and AI-enabled tools. You will optimize the marketing tech stack, partner with Brand Management, Sales, IT, and agencies, and drive measurable results across channels.

The role emphasizes lifecycle marketing, lead generation, and alignment with portfolio strategy while ensuring compliant, privacy-respecting customer

Qualifications

Bachelor’s degree in marketing or related field.
7+ years in digital marketing and related roles, healthcare preferred.
Proven multi-channel campaign planning, execution, and optimization.
Hands-on experience with CRM, marketing automation, analytics tools.

Responsibilities

Develop and execute targeted digital marketing campaigns for portfolio priorities.
Optimize the digital marketing tech stack, including CRM and automation.
Manage digital ecosystem across websites, social, and email programs.
Plan and activate integrated campaigns with Brand Management and Marketing Communications.
Define KPIs, analyze performance, and drive improvements with data insights.
Coordinate with Sales to align demand programs and lead management.
Ensure data privacy, compliance, and governance across channels.