Healthcare Marketing Specialist — AI-Driven Growth & Content

US05 CompuGroup Medical, Inc.; Richardson (TX); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401k with employer matching

Personal Time Off

Flexible working hours

Hybrid work options

Job summary

CompuGroup Medical, Inc. is seeking a marketing professional to create and manage communications across emails, newsletters, webinars, and social media.

You will conduct market research, analyze data to steer campaigns, and optimize programs to improve key performance metrics. The role emphasizes content creation for demand generation, sales enablement, and product marketing, with experience in Adobe Creative Suite, analytics, and AI tools.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• Minimum 2 years of experience in corporate marketing.
• Healthcare industry experience required.
• Content marketing and campaign design, execution, and measurement experience.
• Experience with Adobe Photoshop, Premiere Pro, InDesign, and Illustrator.
• Strong social media experience (X, LinkedIn, Facebook).
• Experience writing for the web with SEO best practices.

Responsibilities

• Create and manage marketing communications across emails, newsletters, presentations, webinars, collateral, social posts.
• Conduct market research to understand trends, competitor strategies, and customer needs.
• Provide insights from data analysis to guide marketing strategies and campaigns.
• Optimize and experiment with programs to improve key metrics.
• Develop content for demand generation, sales enablement, and product marketing.
• Track and report results with marketing and sales teams.
• Assist with updating and managing CGM US corporate website.
• Leverage AI to optimize project velocity and quality.
• Organize and coordinate events such as conferences, webinars, and trade shows.

Skills

Content marketing

Campaign design

SEO best practices

Social media management

AI in marketing

Marketing automation

CRM

Graphic design tools

Travel

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

Adobe Photoshop

Adobe Premiere Pro

Adobe InDesign

Adobe Illustrator

Marketing automation systems

CRM

Job description

CompuGroup Medical, Inc. is seeking a marketing professional to create and manage communications across emails, newsletters, webinars, and social media.

You will conduct market research, analyze data to steer campaigns, and optimize programs to improve key performance metrics. The role emphasizes content creation for demand generation, sales enablement, and product marketing, with experience in Adobe Creative Suite, analytics, and AI tools.