Digital Marketing Manager 2 - 16054

Transcend Solutions; Englewood Cliffs (NJ); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leading marketing firm located in Englewood Cliffs, New Jersey seeks a marketing specialist to manage CTV marketing activities and digital advertising strategies. Candidates should have 4-5 years of marketing experience with expertise in digital marketing, including SEO and SEM optimization, and strong communication skills. This role is primarily onsite with some remote flexibility.

Qualifications

• 4-5 years of relevant marketing experience.
• At least 2-3 years of digital marketing experience.
• Passion for technology, social, and industry trends.

Responsibilities

• Manage CTV marketing activities and user experience.
• Execute integrated digital advertising strategies.
• Optimize SEM and SEO efforts.

Skills

Digital marketing experience

Agency management

Digital analytics

SEO/SEM optimization

Project management

Interpersonal communication

Job description

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Schedule: Onsite Monday – Thursday, Friday Remote

NO C2C due to client restrictions

Key Responsibilities

• Manage CTV marketing activities on our client’s .com including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.
• Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and other .com initiatives
• Brief and optimize SEM and SEO efforts
• Lead strategic promotions work streams for .com to drive sell-through. Provide and prepare presentations for regular executive share-out.
• Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
• Work with the performance analytics team to identify and lead the real-time optimization of marketing across .com

Skills and Background Required

• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
• Expertise in digital marketing and agency management
• Digital analytics and evaluating data sets to identify learnings to inform the business
• A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
• Website planning and optimization
• Experience optimizing for SEO/SEM
• Project management / Time management
• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc.) to provide integrated Brand Digital communications leadership
• Strong interpersonal communication skills and ability to gain alignment across various stakeholders