Digital Marketing Specialist

Remote; San Francisco (CA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote & flexible work

Open Time Off (OTO)

Medical, dental & vision coverage

Health Savings Account (HSA)

Life, AD&D & disability insurance

401(k) with company match

Wellness & mental health support

Travel assistance & global support

Employee referral program

Job summary

Trackforce, the leading SaaS platform for physical security workforce management, is hiring a digital marketing specialist. This 100% remote role focuses on paid search, social, and email campaigns to drive leads and pipeline.

You will manage budgets, create targeting strategies, test messaging, and report on KPIs. 3–5 years in B2B SaaS marketing, with Google Ads, LinkedIn Ads, HubSpot, and Salesforce familiarity, are preferred.

Qualifications

• 3–5 years of digital marketing experience, preferably in B2B SaaS.
• Hands-on experience managing Google Ads and LinkedIn Ads.
• Experience with HubSpot or similar marketing automation platforms.
• Strong understanding of lead generation and demand generation principles.
• Experience analyzing campaign performance and marketing metrics.
• Excellent organizational and project management skills.

Responsibilities

• Plan, launch, and optimize paid search, paid social, and retargeting campaigns.
• Manage campaign budgets and performance against lead and pipeline goals.
• Develop audience targeting strategies across multiple channels.
• Continuously test and optimize messaging, creative, and landing pages.
• Build and execute email campaigns, nurture programs, and customer journeys in HubSpot.
• Support lead nurturing programs across multiple buyer personas.
• Assist with lead scoring and segmentation initiatives.
• Ensure proper campaign tracking and reporting.
• Monitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROI.
• Create recurring performance reports and dashboards.

Skills

Digital marketing

Google Ads

LinkedIn Ads

Marketing automation

Lead generation

Campaign analysis

Tools

HubSpot

Salesforce

Job description

At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.

We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact.

At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance in‑office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.

What You’ll Do

• Plan, launch, and optimize paid search, paid social, and retargeting campaigns

• Manage campaign budgets and performance against lead and pipeline goals

• Develop audience targeting strategies across multiple channels

• Continuously test and optimize messaging, creative, and landing pages

Marketing Automation & Email

• Build and execute email campaigns, nurture programs, and customer journeys in HubSpot

• Support lead nurturing programs across multiple buyer personas

• Assist with lead scoring and segmentation initiatives

• Ensure proper campaign tracking and reporting

Digital Campaign Execution

• Support webinar, event, product launch, and integrated marketing campaigns

• Coordinate campaign assets and digital promotions across channels

• Manage social media publishing and paid social initiatives

• Collaborate with content and design resources to maximize campaign performance

Analytics & Reporting

• Monitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROI

• Create recurring performance reports and dashboards

• Identify opportunities to improve marketing efficiency and effectiveness

• Provide recommendations based on campaign and funnel performance

Qualifications

• 3-5 years of digital marketing experience, preferably in B2B SaaS

• Hands‑on experience managing Google Ads and LinkedIn Ads

• Experience with HubSpot or similar marketing automation platforms

• Strong understanding of lead generation and demand generation principles

• Experience analyzing campaign performance and marketing metrics

• Excellent organizational and project management skills

Preferred Qualifications

• HubSpot certification

• Google Ads certification

• Salesforce familiarity

• Experience supporting webinars and virtual events

• Basic SEO and conversion rate optimization knowledge

Success Metrics

• Growth in marketing‑qualified leads (MQLs)

• Pipeline sourced and influenced by marketing campaigns

• Improved conversion rates across paid and owned channels

• Increased campaign ROI and marketing efficiency

Working at Trackforce

This role is 100% remote, offering flexibility so you can harmonize your personal life with meaningful, global work. Our teams are customer focused, collaborative, and empowered by innovation. Following our recent merger, Trackforce is now the true market leader in security workforce management software — and we’re just getting started.

Benefits We Offer

• Fully remote & flexible work

• Open Time Off (OTO) policy

• Medical, dental & vision coverage

• Health Savings Account (HSA)

• Life, AD&D & disability insurance

• 401(k) with company match

• Wellness & mental health support

• Travel assistance & global support

• Employee referral program

At Trackforce, we are committed to providing an inclusive, respectful, and discrimination free workplace. We do not tolerate discrimination or harassment of any kind and make employment decisions based on qualifications, merit, and business needs. We proudly comply with local employment laws and are an equal opportunity employer in all locations where we operate.