Digital Marketing Manager

RapidFort, Inc.; United States; On-site; USD 140,000 - 180,000; Full time

Job summary

RapidFort, Inc. is seeking a highly experienced digital marketing professional to execute demand generation programs and ABM campaigns across channels.

You will work directly with the Head of Demand Generation and leverage product marketing inputs to launch, optimize, and scale campaigns that generate pipeline. The role is execution‑driven, with responsibilities spanning webinars, nurture programs, outbound sequences, and cross‑functional collaboration to align with product messaging and

Qualifications

• 7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred).
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously.
• Understanding of marketing funnels, lead generation, and conversion optimization.

Responsibilities

• Architect, design, create, and implement/execute a state‑of‑the‑art ABM strategy and program.
• Generate personalized nurture programs and sequences for inbound MQLs.
• Hands‑on Account‑Based Marketing outbound campaign specialist.
• Lead webinar programs and initiatives (securing presenters, abstracts, collaborations, dry runs).
• Develop lead scoring strategy for CRM (HubSpot).
• Translate product marketing content into campaign assets (ads, emails, landing pages, social posts).

Skills

Digital marketing

Demand generation

Campaign execution

Analytics

Education

Bachelor's degree in marketing, business, or related field

Tools

HubSpot

Salesforce

Google Analytics

Excel/Sheets

Job description

In this role, you will be a highly hands‑on contributor responsible for executing RapidFort’s digital marketing, state‑of‑art account‑based marketing, webinars, nurture, and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day‑to‑day execution, and driving measurable results.

This is an execution‑first role where success is defined by your ability to build, launch, optimize, and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.

Responsibilities:

Architect, design, create, and implement/execute a state‑of‑the art Account Based Marketing (ABM) strategy and program

Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs

Hands‑on Account‑Based Marketing Outbound campaign specialist

Create a curated targets for individuals within specific target accounts

Always‑on Campaigns

Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads

Marketing engine

Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities

BDR content, emails, scripts, snippets, and call strategies

Enable BDRs to know all of the content was downloaded, watched, selected, or viewed

Develop lead scoring strategy for CRM (Hubspot)

Matching ICP to buyer persona

Repurposing, rewriting, and retargeting content

Knowledge of ICPs and buyers inside and out

Responsible for all outbound sequences, timing, etc.

Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)

Potential to assist with and lead inbound marketing initiatives

High growth opportunity

Technical knowledge of Google TAG manager, Hubspot, Google Ads, LinkedIn Ads, Reddit Ads

Email segmentations based on ICP, buyer persona, geographic

Targeting for targeted regions EMEA, US, APAC, etc.

Targeting for vertical industries (financial services, AI, healthcare, public sector, etc.)

Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)

Support execution of account‑based marketing (ABM) campaigns targeting key accounts and personas

Cross‑Functional Collaboration

Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns

Ensure campaigns align with product messaging, launches, and positioning

Support webinars, events, and partner campaigns to maximize lead generation

Requirements

7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)

Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)

Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously

Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)

Understanding of marketing funnels, lead generation, and conversion optimization

Strong written and verbal communication skills

Ability to thrive in a fast‑paced, execution‑driven environment

Bachelor’s degree in marketing, business, or related field

Preferred Qualifications:

Experience with AI‑driven marketing tools and campaign optimization

Exposure to account‑based marketing (ABM)

Experience working with paid media budgets and/or agencies

Familiarity with cybersecurity or enterprise SaaS markets

What Success Looks Like

Campaigns are launched quickly, accurately, and at high quality

Continuous improvement in campaign performance and conversion rates

Increased contribution to marketing pipeline and revenue

Strong alignment between execution and product marketing messaging

Ability to independently manage and optimize multiple campaigns

Annual base salary of $140,000–$180,000, depending on experience and qualifications

Equity participation

Paid time off and company holidays

U.S. citizenship is required for this position due to the role’s support of RapidFort’s work with U.S. federal government customers.

What We Do

RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end‑to‑end vulnerability management platform that includes curated near‑zero‑CVE open‑source images, advanced runtime profiling, automated CVE remediation, and software attack‑surface‑management (hardening) capabilities to continuously secure and optimize containerized applications.

Voluntary Self‑Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in RapidFort, Inc.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A \"recently separated veteran\" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.