Associate Director, Digital & Growth

Digitalzone, Inc.; New York (NY); On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Health insurance

Retirement plan with match

Paid time off

Job summary

Digitalzone, Inc. is seeking a seasoned leader to build and run the digital and growth function, owning the inbound engine and two revenue motions. You’ll shape strategy, budget, and performance, guiding a growing team to drive revenue from inbound and events.

You will lead paid media, ABM, and marketing automation efforts, leveraging data to optimize pipeline and bookings. This role is based in New York and offers a competitive salary with bonus eligibility.

Qualifications

• 8+ years in B2B digital or growth marketing, including 3+ years leading a team.
• Built or rebuilt a digital function, not only run channels inside one.
• Hands-on depth in paid media (LinkedIn, programmatic, display) with Salesforce.
• A measurement framework used by leadership to make decisions.
• Use of AI in workflows to speed up the team.

Responsibilities

• Set the digital and growth strategy, own the budget, and reallocate it on performance.
• Report monthly on how effectively leads become pipeline and bookings; fix what the numbers show.
• Build the product-led path with Product Marketing: interactive demos and signal-qualified accounts routed to Sales.
• Lead two revenue motions: Accelerate and Acquire.

Skills

B2B digital marketing

Team leadership

Paid media

ABM

Marketing automation

Salesforce

AI in workflows

Tools

Pardot

Salesforce

LinkedIn Ads

Programmatic Advertising

Job description

About Digitalzone

Digitalzone helps B2B marketers reach, understand and convert the people who buy from them. We own a database of 403M+ contacts and six B2B publications. In 2027 we launch our first software product, a B2B signal intelligence platform, alongside a growing set of media solutions. Our marketing team is small, creative and fast. We make work people remember, and now we need to get it in front of more of the right people.

The role

You’ll build and lead Digitalzone’s digital and growth function and own our inbound engine: what attracts the right accounts, how they’re scored and routed, how fast they’re followed up, and how much of it becomes revenue. You’ll own two of our four revenue motions outright, winning new logos Sales already sees and new logos we have no relationship with yet. This is a build role for someone who brings the ideas, sets the standard and makes the calls.

What you’ll own

The inbound engine, lead to revenue

• Set the digital and growth strategy, own the budget, and reallocate it on performance.


• Report monthly on how effectively leads become pipeline and bookings, and fix what the numbers show.


• Build the product-led path for our Productwith Product Marketing: interactive demo, free product experiences, signal-qualified accounts routed to Sales.

Two revenue motions

• Accelerate: move deals Sales already sees by getting more of the buying committee into our rooms and our programs.


• Acquire: win accounts with no relationship yet, through enterprise ABM, agency, partner marketing and a focused target account list.

The channels and the team

• Lead a team of five: a Web Experience Manager, a Lifecycle Marketing Manager, two Field Marketing Representatives for events, and a Social Media Content Producer from July.


• Set paid media strategy and the channel mix with our Ad Operations specialist, who executes on a dotted line to you.


• One outreach standard across every event: who gets invited, how they’re reached, how rooms fill.


• The marketing scorecard: definitions agreed with RevOps, each channel’s reporting rolled into one monthly view.

What success looks like

• At 6 months: a baseline for lead-to-revenue conversion; every target account reached and reported monthly; the paid budget fully deployed; the team hired and running to a scorecard.


• At 12 months: inbound and event-sourced pipeline you can trace to bookings; prodocut demo goals met from inbound; reporting that takes hours, not days.

What you bring

Required

• 8+ years in B2B digital or growth marketing, including 3+ years leading a team.


• You’ve built or rebuilt a digital function, not only run channels inside one.


• Hands‑on depth in paid media (LinkedIn, programmatic, display), ABM and marketing automation (Pardot or similar) with Salesforce.


• A measurement framework you built that leadership used to make decisions.


• You use AI in your own workflows and can show where it made your team faster.

Preferred

• Launching or scaling a SaaS product with a demo‑led or product‑led motion.


• A company moving from services to software.


• Events‑driven acquisition, partner co‑marketing, AEO/GEO.

How we work

We set clear standards and goals, and we measure impact, not activity. You’ll know what you own, what good looks like and how you’re measured from your first week. We’d rather you bring the idea before you’re asked than wait for a brief.

Compensation & Benefits

Salary range: $140,000–$165,000 per year (base). This is the range we in good faith expect to pay for this role. The final offer will depend on job‑related factors such as skills and experience. This role is also eligible for an annual, performance‑based bonus.

• Health, dental and vision insurance


• Retirement plan with match


• Paid time off

Equal opportunity

Digitalzone is an equal opportunity employer. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, pregnancy, veteran status or any other characteristic protected by law. We consider qualified applicants with arrest or conviction records in accordance with applicable law.

If you need a reasonable accommodation at any point in the application or interview process, contact [e-mail]. This inbox is only for accommodation requests. We can’t accept applications or resumes sent there, so please apply through the link above.