Digital Marketing Manager

Undisclosed; State College (Centre County); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

Group Life Insurance

Short Term Disability Insurance

401k with safe harbor employer contrib

Job summary

Vicus Capital, an independent investment management firm based in State College, PA, is seeking a Digital Marketing Manager to lead the Marketing Team and drive brand, online presence, and communications. You will develop strategies, oversee implementation, and quantify ROI across all initiatives, while mentoring team members as needed.

The role reports to the President/CEO and requires collaboration with executives and advisors nationwide.

Qualifications

• Experience in multi-channel marketing and content creation across written, video, website, and social media.
• Creative mind with a keen eye for design.
• Familiarity with AWS services, DreamHost, and HubSpot preferred but not required.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere, Express, etc.).
• Strong writing and editing skills.
• Highly organized with attention to detail and professionalism.
• Excellent people skills and ability to coach direct reports.
• Strong project management and prioritization abilities.
• Independent judgment and team collaboration.

Responsibilities

• Brand management across marketing channels to drive firm growth.
• Design, implement, and execute marketing strategies and campaigns.
• Collaborate with Advisor Engagement Team to craft content for a nationwide network of financial advisors.

Skills

Multi-channel marketing

Creative design

WordPress/Wix

Adobe Creative Suite

Writing and editing

Project management

Team coaching

Independent judgment

Tools

AWS Cognito

DynamoDB

S3

DreamHost

HubSpot

WordPress

Wix

Adobe Illustrator

Job description

COMPANY

Vicus Capital is an independent investment management firm with over $2 billion in assets under management headquartered in State College, Pennsylvania. The firm works with advisors throughout the country to provide clients with elite service and cutting-edge advisory platforms. We take great pride in fostering a family atmosphere and a fulfilling work environment for all employees.

POSITION SUMMARY

We are looking to hire a dynamic Digital Marketing Manager to lead our companys Marketing Team. The Digital Marketing Manager monitors and supervises the day-to-day activities of the Marketing Team and is also required to be a key contributor in critical brand management functions such as online presence, design, messaging, and communications. The Digital Marketing Manager is responsible for developing strategies, overseeing implementation, and quantifying ROI metrics related to all aspects and initiatives of the Marketing Team. The Digital Marketing Manager is required to understand the roles of their direct reports to serve as back-up for those positions on an as-needed basis (i.e., marketing material production, video production, social media, etc.). This role reports directly to the President Chief Executive Officer. This position must maintain a consistent and open dialogue with the President and Chief Executive Officer regarding functional efficiencies as well as updates on strategic projects and team performance. This individual should have a passion for online marketing, brand management, design, and effective communications as well as cultivating that passion in others. Working in a fast-paced, growing firm, impeccable organizational skills are extremely valuable. Successful individuals in this position exhibit versatile communication skills for a wide range of audiences, including financial advisors, advisor office staff, direct reports, peers, management, and the executive team.

PRINCIPAL DUTIES & RESPONSIBILITIES

• Effective, consistent brand management across the spectrum of marketing mediums and channels to facilitate further growth of the firm
• Design, implementation, and execution of marketing strategies and campaigns
• Work in tandem with the firms Advisor Engagement Team to produce content clearly articulating our value proposition to a nationwide network of financial advisors

SKILLS & QUALIFICATIONS

• Experience in multi-channel marketing, including written, video, website (WordPress and/or Wix), and social media
• Creative mind with a keen eye for design
• Familiarity with AWS (Cognito, DynamoDB, and S3), DreamHost, and HubSpot preferred but not required
• Proficiency in Adobe Creative Suite (Illustrator, PhotoShop, InDesign, Premiere, Express, etc.)
• Strong writing and editing skills
• Attention to detail and accuracy; highly organized and efficient
• A high degree of professionalism and a strong work ethic
• Excellent people skills and an aptitude to coach and train direct reports
• Project management, emphasizing an ability to prioritize tasks
• Outstanding follow-through, seeing tasks from start to finish
• Ability to exercise independent judgment and problem-solving, as well as collaborating in a team environment

BENEFITS

This career opportunity is a full-time salaried position. A comprehensive benefit package is provided which includes Health insurance, Dental & Vision, Group Life Insurance, Short Term Disability Insurance, 401k with safe harbor employer contributions.

Salary/Compensation: $70,000 - $90,000 per year