Digital Marketer

Vicus Capital; State College (Centre County); On-site; USD 40,000 - 60,000; Full time

Job summary

Vicus Capital, based in State College, PA, is hiring a Digital Marketer to boost brand awareness through engaging online experiences for financial advisors and clients.

You will partner with the Marketing Manager to craft and execute digital campaigns, manage editorial calendars, and analyze performance using tools like Google Analytics and SEO strategies.

The role is in-office in State College, with a focus on cross-functional collaboration and growth within a growth-minded, client-centric team.

Qualifications

• A self-starter with a high degree of professionalism.
• Bachelor's degree and/or equivalent professional experience.
• Basic knowledge of WordPress, SEO/AEO/GEO, Adobe Creative Cloud, frontend/backend web development languages such as JavaScript, HTML/CSS, Python, Google Analytics, ChatGPT/AI Agents, and paid digital advertising.

Responsibilities

• Work closely with the Marketing Manager to develop and evolve digital marketing strategy for both Vicus Capital and our partner financial advisors.
• Coordinate and execute online brand awareness campaigns, including email, social media, and paid advertising.
• Collaborate with the Advisor Engagement and Business Development teams to align campaigns with firm and advisor priorities.
• Conduct data analysis to track KPIs for online tools and campaigns; use reporting to inform decisions.
• Website optimization for SEO, AEO, and GEO.
• Research market trends and perform A/B testing.

Skills

Self-starter

Creative skills

Professionalism

Willingness to learn

Education

Bachelor's degree or equivalent

Tools

WordPress

SEO

AEO

GEO

Adobe Creative Cloud

JavaScript

HTML/CSS

Python

Google Analytics

ChatGPT / AI Agents

Paid digital advertising

Job description

Who We Are

At Vicus Capital, were not your typical investment management firm. With more than $3 billion in assets under management and a rapidly growing national presence, were on a mission to redefine how financial advisors are supported. Headquartered in State College, PA, we offer industry-leading advisory platforms and a team culture thats as tight-knit and welcoming as it is high-performing. We believe in excellence, collaboration, and doing things the right wayand were looking for someone who shares that mindset.

Who We Are

At Vicus Capital, were not your typical investment management firm. With more than $3 billion in assets under management and a rapidly growing national presence, were on a mission to redefine how financial advisors are supported. Headquartered in State College, PA, we offer industry-leading advisory platforms and a team culture thats as tight-knit and welcoming as it is high-performing. We believe in excellence, collaboration, and doing things the right wayand were looking for someone who shares that mindset.

What We Offer

We believe great work comes from a great environment. Heres what you can expect as a valued member of our team:

• Competitive salary based on experience.
• Health, dental, and vision insurance.
• Group life and short-term disability insurance.
• 401(k) plan with a safe harbor employer contribution.
• A supportive, people-first culture where your work is valued and your growth is encouraged.

Now Hiring: Digital Marketer

The Vicus Capital Marketing team is looking to hire a Digital Marketer. This position reports to the Marketing Manager and is responsible for enhancing brand awareness through engaging online experiences with key target audiences. The ideal candidate will have strong creative skills along with keen knowledge and understanding of effective website and social media marketing strategies.

Location: State College, PA (in-office position)

What Youll Be Doing

• Work closely with the Marketing Manager to develop and evolve digital marketing strategy for both Vicus Capital and our partner financial advisors
• Coordination and execution of online brand awareness campaigns, including email, social media, and paid advertising
• Collaborate with the Advisor Engagement and Business Development teams to align campaigns with firm and advisor priorities
• Conduct data analysis to track key performance indicators (KPIs) for online tools and campaigns; use reporting capabilities to inform future decision making
• Website optimization for SEO, AEO, and GEO
• Research market trends and A/B testing
• Develop and maintain editorial calendars for both corporate and financial advisor stakeholders

What You Bring

• A self-starter with a high degree of professionalism
• Bachelors degree and/or equivalent professional experience
• Basic knowledge of the below is preferred:
  • WordPress
  • SEO, AEO, and GEO
  • Adobe Creative Cloud
  • Frontend/backend web development language(s) such as JavaScript, HTML/CSS, Python, etc.
  • Google Analytics
  • ChatGPT, AI Agents
  • Paid digital advertising
• Willingness to learn new skills and apply them within the wealth planning and investment management industry
• Strong ability to manage multiple projects while keeping to assigned deadlines

Sounds Like the Right Fit?

Salary/Compensation: $40,000 - $60,000 per year